Duanju is a mini-series in a vertical 9:16 format designed for smartphones. Born in China, the format is now experiencing international growth and inspiring a new generation of creators. The word "Duanju" comes from Chinese and means "mini-drama." This original format can also be referred to by other terms such...
MultiChoice announces the upcoming closure of Showmax
(Press release) MultiChoice, a subsidiary of CANAL+ SA—a global media and entertainment company—announced today, March 5, 2026, that it will soon discontinue its Showmax service, following a thorough review of its streaming activities. This decision was taken by the Showmax Board of Directors and reflects MultiChoice's ongoing focus on financial...
According to DATAXIS, African productions are still struggling to export regionally.
Last week's announcement of Showmax's imminent closure was a blow to the African entertainment ecosystem. Multichoice failed to find a profitable business model for its streaming platform, and Canal+ Africa's new management, faced with declining traditional pay-TV subscriber numbers, decided to limit its losses. In this difficult context, analyzing content...
Audiences: Les Nouveaux Boss on TV5Monde attracted 34% of viewers in French-speaking Africa.
A survey conducted by Ipsos bva confirms the success and popularity of the first season of the show Les Nouveaux Boss in French-speaking Africa. The program was deemed "modern and in tune with the times" by 89% of viewers.While Les Nouveaux Boss has surpassed 95 million views on TV5MONDE's digital...
Sahar Baghery appointed Director of Distribution, Marketing, and International Sales at TV5 Monde
A graduate of ENSAE – Institut Polytechnique de Paris, the London School of Economics and Political Science (LSE), and the University of Southern California (USC), Sahar Baghery has over fifteen years of experience working for major international media, digital, and entertainment companies. She began her career at Nielsen (United Kingdom)...
Content creators in French-speaking Africa: why training in generative AI has become a strategic issue
A continent that is accelerating Africa is not lagging behind in AI—quite the contrary. According to McKinsey (May 2025), the large-scale deployment of generative AI could represent up to $103 billion in annual value for the continent. More than 40% of African organizations are already experimenting with these technologies. Morocco...
Podcasts, videos, television shows: the new wave of content on entrepreneurship in French-speaking Africa
Entrepreneurship in French-speaking Africa is experiencing rapid growth and growing interest among young people in African countries. Riding this wave, a wealth of content has been added to the few TV shows that already existed. Podcasts and videos on YouTube or Daily Motion featuring profiles and interviews with CEOs, entrepreneurs,...
New call for applications for the measurement of audiovisual media audiences in Côte d'Ivoire
The Ivorian High Authority for Audiovisual Communication (HACA) launches the selection process for a new technical operator responsible for measuring audiovisual media audiences in Côte d'Ivoire. It should be noted that HACA had selected the KANTAR institute during an initial call for applications in early 2025 but then terminated the...
African audiences: TV5MONDE proves popular with young viewers
(press release) The latest Africascope audience survey shows that 67% of Africans aged 15 to 24 watched TV5MONDE during the past month, confirming the strong impact of this French-language media outlet on the younger generation. An engaged audience In this new survey conducted by Kantar*, TV5MONDE once again stands out...
RFI and France 24, leading international media outlets in French-speaking Africa
(Press release) In 2025, RFI and France 24 consolidated their positions at the top of the broadcast audience rankings in French-speaking Africa, across all media, according to the "Africascope 2025" study conducted by Kantar in Cameroon, the Republic of Congo, Côte d'Ivoire, Gabon, the Democratic Republic of Congo (DRC), and...