CANAL+ MAGIC, the newest addition to the CANAL+ channels

Starting September 28, a new CANAL+ channel will begin broadcasting: CANAL+ MAGICCANAL+ MAGIC joins the CANAL+ family of channels, including CANAL+POP, CANAL+SPORT1, and others, on channel 22, replacing CANAL+ ELLES. Every evening, it will offer a wide range of programming, including:- Africancinema - CANAL+ ORIGINAL or South African series in...

AGL: New corporate campaign based on customer testimonials

AGL, a trusted logistics operator in Africa, carried out a corporate campaign aimed at illustrating the company's expertise based on testimonials from various customers. Several iconic companies in French-speaking Africa, such as AIRTEL, EIFAGE, BIC, IVORY CASHEW NUTS, OFI, TOGUNA, BEL, and BIOSENE, have agreed to share their experiences and...

What is the purpose of audience studies?

The recent publication of the official press release from the Africascope study and that of the HACA on media audiences in Côte d'Ivoire has taught us what is already known to all and which is perpetuated from study to study: in French-speaking Africa, everyone watches TV, the Internet continues to...

Top 10 channels according to Africamat

Some time ago, CANAL+ Advertising asked Médiamétrie to propose a methodology that would enable it to determine the audience for channels distributed by CANAL+ based on analysis of decoders capable of continuously measuring which channels are watched in subscriber households. To transform the household audience provided by technical logs into...

AFRIC'ART FACTORY 2025: the 10 selected projects

The "AFRIC'ART FACTORY" support program, which aims to accompany and support filmmakers by creating a cinematic bridge between their experience and their rich cultural heritage, has just announced its shortlist for 2025. Selected from among 143 candidates, the 10 projects chosen will receive in-depth technical and artistic support to help...