Kantar, the global leader in market research and data analytics, unveils the results of its latest media audience measurement study focusing on children: Africascope Kids. The program covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of consumption...
The crucial role of studies in better understanding the media – Editorial
The media play a central role in African society, offering increasingly diverse means of content distribution through television, the Internet, social media, radio, and SVOD platforms. To fully grasp these developments, it is crucial to analyze, understand, and monitor them over time. Conducting studies is therefore essential to quantify and...
The Champions League on CANAL+, New World TV, and Super Sport for the next three seasons
The Champions League tender for the 2024-2027 period in Africa has just been decided. CANAL+ has just announced in a press release that it has acquired the exclusive broadcasting rights for the next three seasons for the top Wednesday night match and the UEFA Champions League final, as well as...
"One challenge, one flag, one star": 93% of Ivorians watched the CAN final
The Fieldpro institute measured the audience for the last Africa Cup of Nations matches through several surveys conducted the day after the matches, with samples of 1,500 people over the age of 18 living in Abidjan and the main cities of Côte d'Ivoire: Bouaké, San Pedro, Korhogo, Daloa, Yamoussoukro, and...
How did Senegalese brands use television in 2023 for their advertising campaigns?
ADWEKNOW was able to use the television advertising data published monthly by the Omedia institute to produce an insightful report on how brands managed their TV advertising presence in 2023. 57 advertisers are mentioned at least once in one of the monthly TOP 10 rankings in 2023 => the Senegalese...
GDP growth of over 6% in six countries in French-speaking sub-Saharan Africa
Real gross domestic product (GDP) growth on the continent is expected to average 3.8% this year and 4.2% in 2025. These figures are higher than the global averages estimated at 2.9% and 3.2%, according to the report "Africa's Macroeconomic Performance and Outlook" published by the African Development Bank Group. According...
16 million SVOD subscribers in 2029 according to Digital TV Research
Digital TV Research, which publishes its five-year SVOD forecasts annually, estimates that there will be a total of 16 million paying subscribers to SVOD services in Africa by 2029. This forecast figure represents an increase of 9 million compared to the 7 million recorded at the end of 2023. Of...
Media Intelligence's WHITE PAPER: a wealth of information on the media in Cameroon
Media Intelligence has just published a white paper on media consumption in Cameroon. This study, the main findings of which we have obtained, is conducted annually and provides valuable insights into media consumption in Cameroon. Unlike other existing audience studies, which generally focus on two or three major cities, this...
IPTV 2023: Catastrophic end to the year in Senegal
While TV advertising investment measured by the Omedia institute had been growing rapidly for nearly two years (+40.6% between 2021 and 2022 and +25% in the first half of 2023 vs. the first half of 2022), advertising activity at the end of the year, marked by events related to political...
LAFAAAC presents its new corporate website
While the website www.lafaaac.com already allows users to explore all of their training courses, this new site invites visitors to delve into the heart of their programs and projects rolled out over the past six years. Visitors can discover these different projects and their concrete impacts, and learn more about...