Although the situation in France cannot really be compared to that in French-speaking Africa, the results of a recent study conducted by Kantar Worldpanel, in collaboration with Havas Media Network, shed interesting light on the importance of advertising investment and, above all, of sustained and continuous effort in this area....
Top Facebook channels in Ivory Coast June 2023
In June 2023, NCI, La 3, and Life TV still occupy the top three spots in the rankings based on the number of Facebook subscribers. These three channels, which have been in existence for barely three years, have developed a strong digital strategy since their launch that has enabled them...
Life TV celebrates its third anniversary
Life TV celebrates its third anniversary on June 26, 2023. Selected as one of the new channels for Ivorian digital terrestrial television (DTT), Life TV chose to launch several months after the other channels: A+ Ivoire began broadcasting on DTT on January 14, 2019, NCI followed on December 16, 2019,...
Interview with Paulette Fotsing, co-founder of Wouri Entertainment
Paulette Fotsing is the co-founder of Wouri Entertainment. After working for several years at Eiffage, she developed a passion for the arts, particularly photography, and then took her first steps into video. Seven years ago, she decided to create Wouri TV with Patrick Kengne Kamga, with the aim of supporting...
The new identity of the 2023 Africa Cup of Nations in Ivory Coast unveiled
The CAF and the Côte d'Ivoire Organizing Committee, COCAN, unveiled the official identity of the TotalEnergies CAF Africa Cup of Nations Côte d'Ivoire 2023 on Saturday. The Confederation of African Football (CAF) and the Côte d'Ivoire Organizing Committee (COCAN) have unveiled the official identity of the 2023 Africa Cup of...
Everything you need to know about the 2024 Africa Cup of Nations in 10 key points
Exactly six months before the start of the 34th edition of the Africa Cup of Nations, Adweknow reviews the key information to remember. The official name of the 2024 Africa Cup of Nations is: TotalEnergies CAF Africa Cup of Nations Côte d'Ivoire 2023. The 34th edition of the Africa Cup...
HAVAS revamps its visual identity and brand architecture
"In the interest of modernity and greater clarity for its clients, partners, and talent," the Havas Group has decided to revamp its visual identity and brand architecture. With the help of London-based agency Conran Design Group, Havas aims to assert its unique positioning, focused on entertainment and the quest for...
The dates for the 23rd edition of the Clap Ivoire festival have been announced!
In 2022, six young African filmmakers won a short film competition launched by UNESCO and Netflix on the theme of "African folk tales reinvented." The goal? To promote local talent and finance creativity by allocating a budget for the creation of works. And with good reason: beyond television series, Africa,...
Digital Africa invests in Ivorian startup Fatala Digital House
Digital Africa has just announced its investment in the Ivorian startup Fatala Digital House. This strategic partnership aims to accelerate the digital transformation of European and African companies by drawing on talent and expertise on the continent. It should be noted that Digital Africa, conceived as a community of partners...
Ambition Africa 2023 is preparing for its fifth edition, to be held on October 17 and 18, 2023.
On October 17 and 18, 2023, Business France is organizing the Ambition Africa 2023 event, which will take place at the Ministry of Economy, Finance, and Industrial and Digital Sovereignty, in the presence of ministers, ambassadors, high-level speakers, and business delegations from across the African continent. Discover the program for...