Digital TV Research, which publishes its five-year SVOD forecasts annually, estimates that there will be a total of 16 million paying subscribers to SVOD services in Africa by 2029. This forecast figure represents an increase of 9 million compared to the 7 million recorded at the end of 2023. Of...
Media Intelligence's WHITE PAPER: a wealth of information on the media in Cameroon
Media Intelligence has just published a white paper on media consumption in Cameroon. This study, the main findings of which we have obtained, is conducted annually and provides valuable insights into media consumption in Cameroon. Unlike other existing audience studies, which generally focus on two or three major cities, this...
IPTV 2023: Catastrophic end to the year in Senegal
While TV advertising investment measured by the Omedia institute had been growing rapidly for nearly two years (+40.6% between 2021 and 2022 and +25% in the first half of 2023 vs. the first half of 2022), advertising activity at the end of the year, marked by events related to political...
LAFAAAC presents its new corporate website
While the website www.lafaaac.com already allows users to explore all of their training courses, this new site invites visitors to delve into the heart of their programs and projects rolled out over the past six years. Visitors can discover these different projects and their concrete impacts, and learn more about...
Interview with René and Pierre Saal, on the initiative of the Guide to Audiovisual and Film Production
You have just published a guide to audiovisual and film production in French-speaking Africa. Why did you decide to produce this guide? RS: The film and audiovisual industry in French-speaking Africa is booming, with a wealth of cultural and artistic talent just waiting to be discovered. For enthusiasts, students, and...
PC PLUS GROUP and MMS will broadcast the African Qualifiers for the 2026 FIFA World Cup™
Marketing & Media Solutions (MMS) and PC Plus Group Holding SA (PC Plus Group) have partnered to manage and market the free-to-air television rights for the African Qualifiers for the 2026 FIFA World Cup™ in 42 countries in sub-Saharan Africa for the matches of each territory's respective national team. MMS...
The Adweknow Meetings Program 2023
Below is the program for the 2023 Adweknow Meetings, where we will present the Guide to Audiovisual and Film Production in French-speaking Africa and discuss the topics covered in the guide: Production, Financing, and Training. Program: 8:30–9:30 a.m.: Welcome reception for participants 9:30-9:45 a.m.: Introduction: Pierre and René Saal, Adweknow...
Interview with Arnaud Annebicque, Director of MetricLine
Médiamétrie has just released its TV/radio audience figures for Côte d'Ivoire for the first half of 2023. This gives us an opportunity to talk to Arnaud Annecbique, Director of MetricLine*, about the main developments in audience figures and how they are measured since the launch of Ivorian DTT channels in...
Interview with Aymeric AUSTRY and BENOIT DORSEMAINE, founders of Agence WALLACE
A new agency has just been launched in Senegal: the WALLACE agency, created last March by Aymeric Austry and Benoit Dorsemaine. With over 30 years of combined experience in advertising and communications, working with major clients in the food, automotive, and telecommunications industries, Aymeric Austry and Benoit Dorsemaine have acquired...
Senegalese journalists establish a Peer Tribunal
The Council for the Observation of Ethical and Professional Standards in the Media in Senegal (CORED) officially established its peer tribunal on Tuesday, September 26, 2023, at 10 a.m., at the Maison de la Presse in Dakar. This announcement was made in a press release issued by the president of...