The Fieldpro institute measured the audience for the last Africa Cup of Nations matches through several surveys conducted the day after the matches, with samples of 1,500 people over the age of 18 living in Abidjan and the main cities of Côte d'Ivoire: Bouaké, San Pedro, Korhogo, Daloa, Yamoussoukro, and...
How did Senegalese brands use television in 2023 for their advertising campaigns?
ADWEKNOW was able to use the television advertising data published monthly by the Omedia institute to produce an insightful report on how brands managed their TV advertising presence in 2023. 57 advertisers are mentioned at least once in one of the monthly TOP 10 rankings in 2023 => the Senegalese...
GDP growth of over 6% in six countries in French-speaking sub-Saharan Africa
Real gross domestic product (GDP) growth on the continent is expected to average 3.8% this year and 4.2% in 2025. These figures are higher than the global averages estimated at 2.9% and 3.2%, according to the report "Africa's Macroeconomic Performance and Outlook" published by the African Development Bank Group. According...
16 million SVOD subscribers in 2029 according to Digital TV Research
Digital TV Research, which publishes its five-year SVOD forecasts annually, estimates that there will be a total of 16 million paying subscribers to SVOD services in Africa by 2029. This forecast figure represents an increase of 9 million compared to the 7 million recorded at the end of 2023. Of...
Media Intelligence's WHITE PAPER: a wealth of information on the media in Cameroon
Media Intelligence has just published a white paper on media consumption in Cameroon. This study, the main findings of which we have obtained, is conducted annually and provides valuable insights into media consumption in Cameroon. Unlike other existing audience studies, which generally focus on two or three major cities, this...
IPTV 2023: Catastrophic end to the year in Senegal
While TV advertising investment measured by the Omedia institute had been growing rapidly for nearly two years (+40.6% between 2021 and 2022 and +25% in the first half of 2023 vs. the first half of 2022), advertising activity at the end of the year, marked by events related to political...
LAFAAAC presents its new corporate website
While the website www.lafaaac.com already allows users to explore all of their training courses, this new site invites visitors to delve into the heart of their programs and projects rolled out over the past six years. Visitors can discover these different projects and their concrete impacts, and learn more about...
Interview with René and Pierre Saal, on the initiative of the Guide to Audiovisual and Film Production
You have just published a guide to audiovisual and film production in French-speaking Africa. Why did you decide to produce this guide? RS: The film and audiovisual industry in French-speaking Africa is booming, with a wealth of cultural and artistic talent just waiting to be discovered. For enthusiasts, students, and...
PC PLUS GROUP and MMS will broadcast the African Qualifiers for the 2026 FIFA World Cup™
Marketing & Media Solutions (MMS) and PC Plus Group Holding SA (PC Plus Group) have partnered to manage and market the free-to-air television rights for the African Qualifiers for the 2026 FIFA World Cup™ in 42 countries in sub-Saharan Africa for the matches of each territory's respective national team. MMS...
The Adweknow Meetings Program 2023
Below is the program for the 2023 Adweknow Meetings, where we will present the Guide to Audiovisual and Film Production in French-speaking Africa and discuss the topics covered in the guide: Production, Financing, and Training. Program: 8:30–9:30 a.m.: Welcome reception for participants 9:30-9:45 a.m.: Introduction: Pierre and René Saal, Adweknow...