The Cannes Film Festival is a special time to announce new initiatives or present new projects. Logical Pictures took advantage of this global event to announce its intention to expand its presence in the African market. According to its President, Frédéric FIORE, this decision will help position Logical Pictures as...
AFRICA No. 1 comes back to life in Gabon
A few months ago, the transitional government announced its intention to revive the legendary African station and renovate the old premises, which had been abandoned since the station closed. Since early May, AFRICA N°1 has returned to its original frequency, 94.5 FM, and resumed broadcasting for six hours spread across...
The TOP 9 startups for the 3rd edition of the AfricaTech Awards (VIVATECH)
The AfricaTech Awards were created to support start-ups aiming to make a positive impact in the following three areas: climate technology, e-commerce and fintech, and health. The 2024 awards ceremony organized as part of VIVATECH will take place from May 22 to 25, 2024, in Paris. CLIMATE TECHNOLOGY HYSPER aims...
The ADWEKNOW Guide to Production in DIGITAL VERSION
The Audiovisual and Film Production Guide published by ADWEKNOW at the end of 2023 is an invaluable source of information, inspiration, and knowledge. It provides a comprehensive overview of the current state of the production sector in French-speaking Africa in all its dimensions (training, production, financing). The Audiovisual and Film...
Benin launches its training program for content creators.
Sémé City, the center of excellence created by the Beninese government, is launching its first training courses as part of the Future of Film Africa project, the result of collaboration between Sémé City and Future of Film, a global leader in film innovation. Future of Film Africa aims to discover...
Video interview with Claire Verdier, Media Research Manager at Kantar Insights
Claire VERDIER, Media Research Manager at Kantar Insights, answers our questions and details the results of the Africascope KIDS 2023 study. This annual study covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of media consumption among children...
WALLACE becomes MTN Benin's creative agency and opens an office in Benin
One year after its creation, WALLACE is opening an agency in Benin on behalf of its new client MTN Benin. Behind the apparent simplicity of this sentence lies great excitement and legitimate pride: WALLACE is becoming the creative agency for MTN Benin. For Benoît Dorsemaine and Aymeric Austry, co-founders and...
Africascope Kids 2023: 59% of the time spent watching television by 4-14 year olds is devoted to children's channels.
Kantar, the global leader in market research and data analytics, unveils the results of its latest media audience measurement study focusing on children: Africascope Kids. The program covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of consumption...
The crucial role of studies in better understanding the media – Editorial
The media play a central role in African society, offering increasingly diverse means of content distribution through television, the Internet, social media, radio, and SVOD platforms. To fully grasp these developments, it is crucial to analyze, understand, and monitor them over time. Conducting studies is therefore essential to quantify and...
The Champions League on CANAL+, New World TV, and Super Sport for the next three seasons
The Champions League tender for the 2024-2027 period in Africa has just been decided. CANAL+ has just announced in a press release that it has acquired the exclusive broadcasting rights for the next three seasons for the top Wednesday night match and the UEFA Champions League final, as well as...