The webinar organized by Kantar in partnership with Sciences Po Grenoble and Adweknow provided an opportunity to present the main findings of Kantar's study on CSR communication. This study sheds light on societal and environmental priorities for the population in French-speaking African countries covered by the Africascope study the way...
Where can we watch EURO 2024 in French-speaking Africa?
Bringing together the 24 best European teams, who will play a total of 54 matches, Euro 2024 will take place from June 14 to July 14 in Germany. On which television channels will this competition be broadcast in French-speaking sub-Saharan Africa? ADWEKNOW takes stock. In Pay-TV, NEWWORLD owns the rights...
IPTV in Cameroon: slight growth in the first quarter
TV advertising investments measured by the Omedia institute increased by 14% in Cameroon in the first quarter of 2024. This is a small increase compared to the first quarter of 2023, which saw a sharp decline (-45% vs. 2022). During the two months of broadcasting the 2023 African Cup of...
The famous show "Secret Story" coming soon to CANAL+
An African version of SECRET STORY featuring 15 contestants from 14 African countries will soon be broadcast on the event channel No. 99 (Canal 99) and on CANAL+POP. The program, which is an adaptation of the first reality TV shows (Big Brother, Loft Story, etc.), takes place in South Africa....
Another important step for Canal+ Group on the road to acquiring Multichoice
Canal+, which currently holds more than 40% of Multichoice's capital, made a mandatory offer in early April to acquire all the shares it did not already own at a purchase price of ZAR 125 per share. The IndependentExpert, appointed by MultiChoice's Independent Board for this purpose, has just ruled that...
BRAND AFRICA 100 2023: THE MOST ADMIRED MEDIA BRANDS IN AFRICA
As every year on World Africa Day, the Brand Africa 100: Africa's Best Brands ranking, which highlights the most admired African brands in 2023, has just been published. Created in 2010, the Brand Africa 100: Africa’s Best Brands ranking analyzes and lists brands and companies in Africa, based on a...
Yves Bigot anticipates his departure from TV5 Monde
Following the announcement by Rachida Dati, Minister of Culture, that he would not be reappointed at the end of his term, which was due to end on November 30, Yves BIGOT submitted his resignation yesterday. This will take effect on June 30. Yves Bigot's track record at the helm of...
Interview with Abdoulaye Amzath, administrator of the Wani Ayo association
Abdoulaye Amzath, administrator of the Wani Ayo association in Benin. Comments gathered in CANNES by our correspondent Edouard CHAR. Your association was founded four years ago in Benin. What initial assessment can you make of these first four years? The Wani Ayo association was founded four years ago, and over...
Interview with Karine Barclais, founder of the Pavillon Afriques at the Cannes Film Festival
Comments gathered in CANNES by our correspondent Edouard CHAR Karine Barclais is the founder of the Cannes Film Festival's Pavillon Afriques, a platform promoting African cinema and its diaspora, which is celebrating its fifth edition. She launched this initiative in 2019 through her event and business development company registered in...
SINAC 2024 kicks off in Douala
From May 25 to 31, 2024, Douala will host the second edition of the Cameroon International Audiovisual Exhibition (SINAC). This event is organized by Yolande Bodiong, a well-known and highly regarded producer in Cameroon, founder of the MARABOO agency, and organizer of major events such as the Cameroon Television Awards....