As in 2023, news media faced increasing pressure in 2024 in the Sahel countries, but also in other countries in West and Central Africa. Suspensions, temporary bans, and administrative constraints limit their ability to report freely and undermine their operations. In the three Sahel countries—Mali, Niger, and Burkina Faso—news media...
Audience measurement: the ups and downs in Côte d'Ivoire between regulation and technical innovations
The issue of audience measurement in Côte d'Ivoire is at the center of debate, reflecting a crucial challenge for the country's audiovisual and advertising ecosystem. In recent months, the High Authority for Audiovisual Communication (HACA) has stepped up its warnings against unregulated measurement initiatives, even as the audiovisual landscape evolves...
Sports events: catalysts for audience and advertising revenue
In 2024, the power of major sporting events broadcast on television was confirmed, with record audiences and growing advertising investments. The 2023 Africa Cup of Nations, which took place from January 13, 2024, to February 11 in Ivory Coast, broke all records: According to the Confederation of African Football (CAF),...
Senegal: towards modernization of the legal framework for advertising
The Minister of Communication, Telecommunications, and Digital Technology, Alioune Sall, presented, in the presence of government agencies and technical services, the Dakar City Council, the Association of Advertising Professionals of Senegal (APRPS), and members of the Coordination of Press Associations of Senegal, an ambitious draft bill that takes into account...
Partnership between CANAL+ and CAF for the training of young sports journalists
CAF and CANAL+ International have entered into a three-year strategic partnership aimed at developing training programs for young African talent in the field of sports journalism as part of the CANAL+ University initiative.This partnership, signed by CAF Secretary General Véron Mosengo-Omba and Jacques Dupuy, President of CANAL+ International, aims to...
Jean Martial Adou confirmed as CEO of RTI.
Jean Martial Adou was appointed acting Director General of RTI in July 2024 following the dismissal of his predecessor, Mr. Fausseni Dembélé. Mr. Adou has therefore just been confirmed as Director General by the Board of Directors of Radiodiffusion Télévision Ivoirienne during a regular meeting held on Friday, December 27,...
Call for entries for the 2026 Cotonou International Women's Film Festival
The Cotonou International Women's Film Festival (FIFF) will take place from February 3 to 7, 2026, in Cotonou. Registration to join the official selection for FIFF Cotonou 2026 is now open and will close on August 30, 2025. The Festival aims to promote films made by women on subjects of...
MERRY CHRISTMAS AND HAPPY NEW YEAR 2025
We would like to take this opportunity in our last newsletter of the year to wish you all a wonderful new year. We hope that 2025 will enable you to bring your projects to fruition and that your initiatives will be crowned with success. In 2025, Adweknow will continue to...
2024 in Retrospect: A Year of Upheaval and Opportunity for African Media
The year 2024 was marked by the variously appreciated positions and interventions of public authorities, but also by a fierce determination on the part of private actors to participate in the undeniable development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and...
The strong comeback of professional events in French-speaking Africa
After the COVID years, during which most key events were suspended, transformed into virtual meetings, or simply disappeared, festivals, trade shows, conferences, and major events have regained their central place, demonstrating professionals' continued appetite for exchange and networking. In the field of audiovisual and film production, there was no shortage...