Senegal: towards modernization of the legal framework for advertising

The Minister of Communication, Telecommunications, and Digital Technology, Alioune Sall, presented, in the presence of government agencies and technical services, the Dakar City Council, the Association of Advertising Professionals of Senegal (APRPS), and members of the Coordination of Press Associations of Senegal, an ambitious draft bill that takes into account...

Jean Martial Adou confirmed as CEO of RTI.

Jean Martial Adou was appointed acting Director General of RTI in July 2024 following the dismissal of his predecessor, Mr. Fausseni Dembélé. Mr. Adou has therefore just been confirmed as Director General by the Board of Directors of Radiodiffusion Télévision Ivoirienne during a regular meeting held on Friday, December 27,...

MERRY CHRISTMAS AND HAPPY NEW YEAR 2025

We would like to take this opportunity in our last newsletter of the year to wish you all a wonderful new year. We hope that 2025 will enable you to bring your projects to fruition and that your initiatives will be crowned with success. In 2025, Adweknow will continue to...

The strong comeback of professional events in French-speaking Africa

After the COVID years, during which most key events were suspended, transformed into virtual meetings, or simply disappeared, festivals, trade shows, conferences, and major events have regained their central place, demonstrating professionals' continued appetite for exchange and networking. In the field of audiovisual and film production, there was no shortage...

Report on work carried out on the National AI Strategy in Côte d'Ivoire

The 𝐌𝐢𝐧𝐢𝐬𝐭è𝐫𝐞 𝐝𝐞 𝐥𝐚 𝐓𝐫𝐚𝐧𝐬𝐢𝐭𝐢𝐨𝐧 𝐍𝐮𝐦é𝐫𝐢𝐪𝐮𝐞 𝐞𝐭 𝐝𝐞 𝐥𝐚 𝐃𝐢𝐠𝐢𝐭𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧 led the development of the 𝐒𝐭𝐫𝐚𝐭é𝐠𝐢𝐞 𝐍𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐞 𝐝'𝐈𝐧𝐭𝐞𝐥𝐥𝐢𝐠𝐞𝐧𝐜𝐞 𝐀𝐫𝐭𝐢𝐟𝐢𝐜𝐢𝐞𝐥𝐥𝐞 (𝐈𝐀) 𝐞𝐭 𝐝𝐞 𝐆𝐨𝐮𝐯𝐞𝐫𝐧𝐚𝐧𝐜𝐞 𝐝𝐞𝐬 𝐃𝐨𝐧𝐧é𝐞𝐬 𝐞𝐧 𝐂ô𝐭𝐞 𝐝’𝐈𝐯𝐨𝐢𝐫𝐞 by involving the main players in the digital ecosystem.Work began in April 2024 with preliminary discussions aimed at laying the foundations for...