(Press release) Launched last October, France 24's French-language WhatsApp channel dedicated to Africa has just surpassed one million subscribers in just eight months. Specially designed for African audiences and anyone who wants to follow news from the continent on the region's most widely used messaging app, this channel offers direct,...
IPTV in SENEGAL: -20.4% in the first quarter of 2025
According to IPSOS, which measures television advertising investment in Senegal, this fell by 20.4% in the first quarter of 2025 compared to 2024. This sharp decline should be viewed in relation to the exceptional level reached in 2024 due to the Africa Cup of Nations: with nearly 8.4 billion CFA...
Senegal joins Meta's Llama Impact Accelerator Program
Meta, in collaboration with national innovation agencies and local players in the tech ecosystem, is rolling out the Llama Impact Accelerator: a pan-African program designed to support AI solutions developed on the continent, by and for Africans.The program will be rolled out in four countries: Senegal, Nigeria, Kenya, and South...
"Happy are those who communicate": Season 2 combines humor, poetry, and environmental awareness
After the success of its first season—which won the prestigious Laurier Numérique 2024 award—the series "Heureux qui communique" returns to the spotlight with a second season, brought to you by the offbeat collective "Les glands ne savent pas sauter" and the subtle pen of Jimmy Conchou. For this new batch...
Pitcher Festival 2025: CARACTERE, WALLACE, AG Partners, McCANN DAKAR, BENNETT AFRICA, VOICE AFRICA, and CANAL+ agencies win multiple awards
The Pitcher Festival, a must-attend event for African creativity in the fields of marketing, advertising, media, digital, and entertainment, held its 2025 edition from May 15 to 17 in Lagos. This year, the festival highlighted the theme "Prosperity fueled by culture and innovation," emphasizing the convergence of African traditions and...
Call for entries for the 8th LFC Awards Ceremony
The 8th LFC Awards Ceremony, to be held in late November in Douala, is now accepting film submissions. The LFC Awards aim to recognize Cameroonian filmmaking expertise, as well as that of the diaspora. The LFC Awards are named after the webzine "Le Film Camerounais," created to encourage creativity and...
When advertising cuts the engines, brands are guaranteed to go downhill
An airplane with its engines shut down does not crash immediately. It glides. Then, sooner or later, it loses altitude. This striking metaphor, borrowed from the Ehrenberg-Bass Institute study, perfectly illustrates the fate of brands that stop communicating. Faced with the temptation to cut media budgets—usually to save money—a crucial...
IPTV in Ivory Coast: -14% vs. 2024, +56.8% vs. 2023
According to IPSOS, which tracks advertisers' investments in television advertising (IPTV) in Côte d'Ivoire, these investments fell significantly (-14%) in the first quarter of 2025. This seemingly disappointing result is mainly due to the very sharp increase in January 2024, which saw an all-time high of nearly 2.4 billion CFA...
Appointments at TV5 Monde
As part of TV5Monde's strategic information development plan, the channel has made several appointments and promotions to strengthen its multilateral information offering, roll out magazines and special operations, and accelerate digital production. Florence Lozach has been appointed editorial director of TV5Monde. She will take up her post on June 16....
CANAL+/ MULTICHOICE takes another step toward completing the transaction
More than two years after CANAL+ first made an offer to acquire Multichoice, and four months before the transaction deadline on October 8, 2025, the two companies have informed their shareholders that the South African Competition Commission has "recommended that the South African Competition Tribunal approve the proposed transaction, subject...