Duanju is a mini-series in a vertical 9:16 format designed for smartphones. Born in China, the format is now experiencing international growth and inspiring a new generation of creators. The word "Duanju" comes from Chinese and means "mini-drama." This original format can also be referred to by other terms such...
Benin (5th) and Ivory Coast (10th) in the TOP 10 of Rebrand Africa's ranking
Rebrand Africa is a platform dedicated to improving the visibility of African soft power. Rebrand Africa is at the intersection of media, strategic analysis, and marketing intelligence, and has a community of 135,000 followers on TikTok. Rebrand Media has ranked African countries based on a rigorous methodological analysis using nine...
MultiChoice announces the upcoming closure of Showmax
(Press release) MultiChoice, a subsidiary of CANAL+ SA—a global media and entertainment company—announced today, March 5, 2026, that it will soon discontinue its Showmax service, following a thorough review of its streaming activities. This decision was taken by the Showmax Board of Directors and reflects MultiChoice's ongoing focus on financial...
According to DATAXIS, African productions are still struggling to export regionally.
Last week's announcement of Showmax's imminent closure was a blow to the African entertainment ecosystem. Multichoice failed to find a profitable business model for its streaming platform, and Canal+ Africa's new management, faced with declining traditional pay-TV subscriber numbers, decided to limit its losses. In this difficult context, analyzing content...
2026: AI at the heart of professional events in Africa
In 2026, Africa is seeing a boom in events related to artificial intelligence (AI). Conferences, summits, trade shows, and forums dedicated to AI are multiplying across the continent, attracting decision-makers, researchers, entrepreneurs, and digital professionals. This momentum reflects both the urgency of understanding the challenges of AI in specific...
Audiences: Les Nouveaux Boss on TV5Monde attracted 34% of viewers in French-speaking Africa.
A survey conducted by Ipsos bva confirms the success and popularity of the first season of the show Les Nouveaux Boss in French-speaking Africa. The program was deemed "modern and in tune with the times" by 89% of viewers.While Les Nouveaux Boss has surpassed 95 million views on TV5MONDE's digital...
Sahar Baghery appointed Director of Distribution, Marketing, and International Sales at TV5 Monde
A graduate of ENSAE – Institut Polytechnique de Paris, the London School of Economics and Political Science (LSE), and the University of Southern California (USC), Sahar Baghery has over fifteen years of experience working for major international media, digital, and entertainment companies. She began her career at Nielsen (United Kingdom)...
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
As the Sofitel Abidjan Hotel Ivoire was subject to an exceptional institutional requisition at the request of the Presidency of the Republic on the dates initially planned for ADICOM 10, the event has been postponed by one week and will now take place on April 16 and 17, still at...
Content creators in French-speaking Africa: why training in generative AI has become a strategic issue
A continent that is accelerating Africa is not lagging behind in AI—quite the contrary. According to McKinsey (May 2025), the large-scale deployment of generative AI could represent up to $103 billion in annual value for the continent. More than 40% of African organizations are already experimenting with these technologies. Morocco...
Podcasts, videos, television shows: the new wave of content on entrepreneurship in French-speaking Africa
Entrepreneurship in French-speaking Africa is experiencing rapid growth and growing interest among young people in African countries. Riding this wave, a wealth of content has been added to the few TV shows that already existed. Podcasts and videos on YouTube or Daily Motion featuring profiles and interviews with CEOs, entrepreneurs,...