Senegal should soon be in a position to reform its advertising code. The Minister of Culture and Communication, Abdoulaye Diop, recently announced his intention to set up a national commission tasked with devising and designing a new regulatory framework for advertising stakeholders. The Senegalese advertising market has been growing for...
Benin: HAAC seeks to clean up the online press sector
On July 7, Benin's High Authority for Audiovisual and Communication (HAAC) ruled in favor of banning online media from operating without authorization. With the advent of digital technology, the number of players in the online news field has multiplied. The Beninese authorities therefore wish to clean up and regulate the...
Interview with Florence de Bigault, Managing Director of OPINIONWAY Sub-Saharan Africa
Florence de Bigault, former Director of Ipsos for French-speaking Africa, recently took over as CEO of Opinionway Sub-Saharan Africa and shares her goals and vision with us. Can you tell us about OPINIONWAY's activities? Founded in 2000, OPINIONWAY is a marketing research and opinion polling institute, a pioneer in qualitative...
CAF announces guidelines for the resumption of African football
Following a meeting held on June 30 via videoconference, the Executive Committee of the Confederation of African Football unveiled the next guidelines to be followed for the resumption of African football competitions. In response to the spread of COVID-19 around the world, the Confederation of African Football announced in March...
Women Sports publishes an African edition
In the media world, enthusiasm for the region has intensified in recent years. As a result, many players have made their way to the continent to expand their coverage and get closer to African audiences. Africa is emerging as the new coveted territory for the media, from television to radio...
STARTIMES expands its partnership with DISCOVERY
Pay-TV operator StarTimes is expanding its partnership with Discovery and adding the two channels Investigation Discovery and Discovery Science to its packages. StarTimes already broadcasts the channels Real Time, dedicated to African women, Discovery Family, and the English-language Investigation Discovery. Thanks to this new agreement, StarTimes is continuing its expansion...
France Médias Monde launches AFRI’KIBAARU to improve access to reliable and independent information in the Sahel
France Médias Monde, CFI, and the French Development Agency (AFD) are officially launching the "Afri'Kibaaru" project ("Information" in the African languages covered by the project), which offers audiences in the Greater Sahel region, drawing on RFI's strong roots in the region, enriched editorial content in Mandinka (Manding), Fulfulde (Peul), and...
Omedia launches quarterly Top of Mind brand barometer in Côte d'Ivoire and Senegal
Being a well-known brand is no longer enough. Omedia focuses on the brands that are most present in the public's mind, which thus stand out in their competitive environment, and launches the quarterly Top of Mind brand barometer covering 22 categories of products and services (automotive, banking, sports, stores and...
APPSAFRICA Innovation Awards: call for entries!
To celebrate innovation and mobile applications and raise the profile of tech players on the African continent, the AppsAfrica Innovation Awards event is officially launching its sixth edition with a call for entries. A true showcase for innovative Africa, the event is open to players, groups, companies, and startups that...