CANAL+ Advertising has published the results of the second online survey conducted by the VOXCO Institute in the eight countries usually covered by AFRICASCOPE, plus Madagascar. This survey, conducted between June 15 and July 15, 2020, follows on from the one we reported on last May . The 1,500 people...
Interview with Youma Fall, co-founder and Executive Director of PayDunya
PayDunya ("Pay" as in payment in English and "Dunya" as in world in Arabic) was created in 2015 by Christian Palouki (Togo), Honoré Hounwanou (Ivory Coast), Aziz Yerima (Benin), and myself (Senegal). We launched this startup to meet all the payment needs of people without bank accounts. Our mission is...
TV audience in Ivory Coast: private and public channels neck and neck
Médiamétrie has published the results of the third wave of the new regular declarative measurement of television audiences in Côte d'Ivoire, which was launched in May 2020 due to the health crisis. The surveys were conducted face-to-face over a 16-day period, from July 26 to August 10, 2020, with 554...
TV5MONDE launches its French-language digital platform TV5MONDEplus
At a time when players are competing for the global VOD market, TV5Monde unveils its French-language digital platform. Called TV5MondePlus, the new platform offers French-speaking and Francophile audiences free access to VOD. Officially launched on September 9 in Paris, it is the result of a collaboration between five TV5MONDE constituent...
TRACE acquires Okuhle Media
The TRACE group has announced the acquisition of Okuhle Media, a major player in audiovisual production in Africa. Since 2013, Okuhle Media, led by Barbara Bellini, has been producing and licensing programs and formats for television channels and streaming platforms in Africa and around the world. During the health crisis,...
A new format for ADICOMDAYS 2020!
After announcing the postponement of the next edition due to Covid-19, the Totem Experience agency has decided to innovate and transform Adicomdays into a digital event. Originally scheduled for October 22 and 23 in Dakar, the event will now be held online! In fact, in light of the new restrictive...
BATTLEGROUND ON NCI starting SEPTEMBER 9!
As we mentioned last week, BATTLEGROUND, the epic Nigerian saga, previously unseen in French, was scheduled to air in September on NCI. Read also: Fall 2020: BATTLEGROUND coming soon to NCI!The series, which was one of the biggest audience hits in Nigeria, will finally begin airing on Wednesday, September 9....
What strategies are used for advertising displays in Dakar and Abidjan?
There are few studies on the use of billboards by advertisers in French-speaking Africa, even though it is a major medium in many countries. An analysis of the comparative situation in the capitals of Senegal and Côte d'Ivoire shows the very different situations between the two countries and sheds light...
Afrimalin accelerates its development on the continent
To consolidate its presence in the African e-commerce market, the Afrimalin group is now embarking on a new phase of development. A player in e-commerce in French-speaking Africa since 2016, Afrimalin has successfully bucked the digital boom in the region by creating a classified ads platform. Since then, the website...
IROKO reduces its investments on the African continent
The Nigerian film distributor is feeling the impact of the COVID-19 health crisis and the devaluation of the Nigerian currency and is taking new measures for the future of its activities. According to Jason Njoku, CEO of IROKO, the economic difficulties facing Nigeria require the company to redefine its objectives...