The Kirène Group, which markets Kirene mineral water and Candia milk drinks, among other products, has renewed its partnership with the Senegalese Football Federation. This two-year partnership will end on December 31, 2022. It will cover upcoming events in which the Senegalese national team will participate, including the African Cup...
TV advertising investments in Senegal: the upturn continues in September
According to the Omedia institute, TV advertising investment, which had already grown by 23.3% in August 2020, increased by 11% compared to the same period last year in September. Read also: Senegal - strong growth in TV advertising investment returns in August 2020 Will this sustained recovery, following the slowdown...
Digital Africa secures €130 million to support African startups
Launched in 2018, Digital Africa is an initiative created to support digital innovation in Africa. Designed as a label dedicated to supporting startups on the continent, Digital Africa is the result of the French government's financial commitment to the development of African ecosystems. At the third edition of the Vivatech...
Voice Africa agency signs anti-piracy campaign
Voice Africa has signed up to the Convergence association's 360 anti-piracy campaign featuring Senegalese television stars Khalima Gadji, Ndiaye Ciré Bâ, Pape Oumar Diop, and Sanekh. The campaign aims to raise awareness among all family members about the illegality of television accessed via a pirate network.
Alexandre Cohen appointed Chief Executive Officer of CANAL+ Advertising
CANAL+ Advertising, the international advertising agency of the CANAL+ group, announces the appointment of Alexandre Cohen as Chief Executive Officer. He reports to Fabrice Faux, Director of Channels and Content at CANAL+ International, with a mission to consolidate CANAL+ Advertising's leadership, continue its rapid development, particularly in local markets in...
35°Nord welcomes two new partners, Adrien Loriller and Quantin Ruffat
Adrien Loriller and Quentin Ruffat are joining the team at 35°Nord, the consulting and strategic communications agency dedicated to the African continent, as partners. They will hold the positions of Director of Development and Director of Consulting, respectively, alongside Philippe Perdrix and Romain Grandjean, the agency's founders. According to Philippe...
Interview with Antony Bah, Associate Director of the TOTEM Experience agency
Has the health crisis forced you to rethink the format of the next Adicomdays event, scheduled for October 22 and 23? How will it unfold? The next ADICOMDAYS event will be 100% digital. We are fortunate to be able to count on all of our partners, who have chosen to...
ADICOMDAYS, October 22 and 23: an event not to be missed!
As we announced a few weeks ago, the fourth edition of ADICOMDAYS will take place this year on October 22 and 23 and will be accessible to everyone free of charge online. The event, themed "What is the future of digital communication?", will be divided into three key moments spread...
Médiamétrie's fourth wave: nearly 30% increase in viewership for public and private Ivorian channels
The fourth wave of regular audience measurements, conducted by Médiamétrie from September 5 to 20, 2020, among 560 people aged 15 and over, representative of the population living in Abidjan, has just been published and confirms the strengthening of the trends observed in August. See also: TV audience in Côte...
Interview with David Rozencwajg, Business Development Director, and Tania Deotte, Content and Marketing Manager for Africa at Dailymotion
You have just signed a partnership agreement with Adamant. What is the principle behind it? T.D: Adamant is a media outlet that uses short programs to address entertainment topics on social media through a network of influencers, producers, bloggers, and media experts from French-speaking Africa. Through this partnership, we are...