Orange Côte d'Ivoire has announced the appointment of Mariam Touré as CEO of Orange Money Côte d'Ivoire. This announcement follows deliberations by the Boards of Directors of Orange Burkina Faso, Orange Liberia, and Orange Money Côte d'Ivoire, held on October 21. Her mission will be to address the main challenges...
How do we measure television audiences? Episode 2: Audience measurement
Since the late 1980s, television audience measurement has become considerably more sophisticated. Thanks to the development of technological tools, it is no longer necessary to rely on studies based on individuals' declarations, which had been the basis for audience measurement until then. See also: How are television audiences measured? Episode...
ADICOMDAYS: a look back at the 2020 edition
2020 has been such a unique year for the whole world, a year that has turned everything upside down, but also a year that has led us to wonder about the "world after." Since health measures were put in place in several countries around the world, we have become more...
"Dianké" wins award at Paris Podcast Festival
"Dianké," the West African radio drama produced by RAES and available as an RFI podcast on the website and listening platforms, received the "Original Music in a Podcast Award" from the Paris Podcast Festival, with the support of Sacem, on Sunday, October 18, 2020. The music for this original creation...
ADICOMAWARDS 2020: the list of the 7 big winners!
The Adicomawards ceremony took place on October 23, hosted by Eric M'Boua and broadcast live from Abidjan. For the 2020 edition, Adicomdays once again sought to reward African creativity. After more than 1,000 entries, seven big winners were honored at the ceremony, following evaluation by a jury made up of...
MTV SHUGA BABI: a second season in the works
Season 2 of MTV Shuga Babi is in the works! Despite the difficult circumstances caused by the health crisis, the filming schedule has been adhered to. With the support of Unitaid, the MTV Staying Alive Foundation (MTV SAF) has been able to continue filming safely (with temperature checks, protective measures,...
La Maison Junior and Yobo Studios are calling for applications to train 15 young Togolese people in writing
To address the lack of training in audiovisual professions on the continent, Maison Junior is launching a call for applications in Togo for a ten-month training workshop on writing for animated series, fiction series, and TV magazines. LA MAISON JUNIOR is an association that aims to train young writers from...
How do we measure television audiences? Episode 1: Declarative measurements
Television audience measurement has kept pace with technological developments and has become increasingly sophisticated over the decades, evolving from surveys based on respondents' statements to automatic measurement requiring virtually no human intervention. The oldest technique, which is now the simplest to implement and by far the least expensive, consists of...
Ivory Coast: strong growth in TV advertising investment in August 2020: +69.2%
According to the Omedia Institute, a new record was set in August 2020 in Côte d'Ivoire: the combined advertising investment of the three RTI channels, A + Ivoire, NCI, and Life TV showed an increase of nearly 70% compared to the previous year and came close to the billion CFA...
Cameroon: TV advertising investment up nearly 10% in September
With an increase of nearly 10% compared to September 2019, advertising revenues for Cameroonian television channels CRTV and CANAL2 are back on track for growth, according to the latest data published by the Omedia institute. It should be noted that the first eight months of the year, marked by the...