The Ivorian outdoor advertising ecosystem welcomes a new player, Nymba, a platform for digitizing the process of purchasing urban billboard space. The Varley Halls advertising agency officially launched the platform at the end of December during a press conference attended by advertisers and communications professionals. Named "Nymba," this new platform...
MOOV AFRICA: Maroc Telecom's African subsidiaries united under a common brand identity
The African telecoms landscape welcomes a new brand, "Moov Africa," which brings together all the subsidiaries of the Maroc Telecom Group. Present in Togo since 2015, Maroc Telecom Group, a leading African telecoms operator in several countries, is present in 11 countries on the continent: Morocco, Benin, Burkina Faso, Côte...
Interview with Frédéric Godfroid, Director of African Operations for Pathé Gaumont
What is your presence on the African continent? We have opened two multiplexes (8 and 6 screens) in Tunisia and we plan to open a new multiplex in Dakar in the first half of 2021. We also have a construction site underway in Abidjan and two others in Morocco. This...
Interview with Jessica Brou, founder of the podcast "Conversation privée"
Jessica Brou, marketing and sales manager at Optimum Media, the publishing group behind the future channel 7info, has launched her podcast called "Conversation privée" (Private Conversation). Available on the main podcast platforms (Spotify, Apple Podcast, Deezer, etc.), this new podcast was designed to explore and reveal the success stories of...
CHOISEUL Africa 2020 – Who are the faces of tomorrow's Africa?
The year 2020, marked by the health crisis, has taken a toll on countries' economies. Despite the uncertainties, some have managed to overcome the difficulties and reinvent themselves to face the future. In this context, the African continent was able to draw on its driving forces, young entrepreneurs and leaders,...
Guinea: the future faces of FIM 24 and FIM FM
After announcing on November 26 the upcoming launch of a radio station, FIM FM, and a television channel, FIM 24, ABOUBACAR DIALLO, CEO of the recently created Guinean group GFM (Groupe Fréquence Médias), is gradually revealing the faces of the future channel and radio station. Talibé Barry appointed Director of...
Adweknow wishes you a happy new year 2021
Dear friends, As 2020 draws to a close, a year that has been confusing and uncertain in many ways, we hope that things will improve and move in the right direction, both for you and your loved ones. We hope that 2021 will see your personal and professional initiatives and...
ADWESEARCH: the major survey on the outlook for the advertising market in 2021
Take part in our major survey, "Prospects and realities of the advertising market in French-speaking sub-Saharan Africa in 2021," by completing the online questionnaire. Click on one of the links below: ADVERTISER Questionnaire For individuals who hold a position related to media and advertising at an advertiser https://fr.surveymonkey.com/r/KT67HKQ AGENCY/MEDIA Questionnaire...
Press release: RFI launches its enhanced editorial offering in Mandenkan and Fulfude
The RFI editorial team in Mandinka and Fulfulde, based in Dakar, is launching its new editorial offering today, Monday, December 14, consisting of two hours of daily programming in each of these two major languages spoken in the Sahel: news programs covering regional, African, and international current events, and thematic...
Analog switch-off in Côte d'Ivoire: what are the consequences for the population?
The Director General of IDT, Adama Benoît Yéo, announced a few days ago that digital terrestrial television (DTT) in Côte d'Ivoire now covers around 60% of the Ivorian population and that the analog signal is scheduled to be switched off from January 1, 2021, initially affecting the cities of Abidjan,...