Driven by the rise in digital consumption of TV and radio channels and programs on the continent, Molotov began its international expansion with Côte d'Ivoire in December 2020, followed by Senegal in January. This international expansion was made possible thanks to agreements with local partners such as Digital Virgo, Orange,...
Women in Africa launches the WIA Young Leaders program to promote equal opportunities
Women in Africa Initiative is launching the first edition of the WIA Young Leaders program, developed in partnership with Dior and the investment bank Lazard. WIA and its partners aim to support and promote young African women leaders from the start of their careers in order to address the challenge...
IPTV: +33% in Ivory Coast, -27% in Senegal in January 2021 compared to January 2020
The year has started very differently in Côte d'Ivoire and Senegal in terms of gross television advertising investment. According to the Omedia institute, which conducts monthly surveys of advertisers' television advertising investment, this has increased by +33% in Côte d'Ivoire and decreased by -27% in Senegal compared to January 2020....
Two-thirds of the Senegalese population connect to the internet every day.
The Africascope 2020 study, published in March 2021, provides new insights into the evolution of Internet usage in sub-Saharan Africa and the use of social networks. Overall, Internet usage continues to grow in almost all countries compared to 2019, as shown in the table below. The most spectacular growth has...
IPTV in Cameroon up 42% in January 2021
After a very chaotic 2020, the CANAL2 and CRTV channels accumulated 351 million CFA francs in January 2020, which is 42.8% more than the amount collected in January 2020. This strong performance is due to the usual presence of major telecom advertisers (MTN Cameroon and Orange Cameroon), sports betting advertisers...
Novelas TV dominates the top 10 pan-African channels
With an 11.4% audience share across the eight countries surveyed in the Africascope 2020 study, NOVELAS TV significantly outperforms other pan-African channels. In second place, all CANAL+ SPORT channels combined achieved a 4.6% audience share, with TV5MONDE completing the podium with a 4.2% share. NOLLYWOOD TV (3.9% audience share) and...
Totem Experience launches a major recruitment campaign in French-speaking Africa
In order to drive its growth in digital communication in Africa, TOTEM EXPERIENCE plans to recruit 25 additional employees in 2021. The agency wants to strengthen its presence in Benin, Togo, Mali, Burkina Faso, and DR Congo, in addition to Guinea, France, and Ivory Coast, where the majority of its...
Orange Côte d'Ivoire and CANAL+ form an innovative partnership
Orange Côte d'Ivoire is partnering with CANAL+ to launch a new quadruple play fiber optic offering for individuals and businesses. The new package, priced at 30,000 CFA francs per month, will include high-speed internet access, Orange TV, VOD, a mobile subscription in addition to a fixed subscription, and access to...
Arnaud Annebicque appointed director of MetricLine
Arnaud Annebicque has been appointed Director of MetricLine, the department responsible for marketing Médiamétrie's measurement technologies and expertise internationally for television, radio, and the internet. Arnaud Annebicque now oversees the department's activities: - marketing technologies developed for the French market, such as the RateOnAir individual audience meter used by Kantar...
Mamane lays the foundation stone for the School of Comedy and Arts in Niamey
On March 16, comedian Mamane laid the foundation stone for his future School of Comedy and Arts (ECA) during an inauguration ceremony held in Niamey. Mamane is thus launching the construction of this new project, which is close to his heart as he intends to bring out the continent's talents...