To actively combat the spread of fake news around the world, the International Organization of La Francophonie is officially launching ODIL, a French-language platform for initiatives to combat disinformation. This new project has been designed and developed to address several issues: preventing and combating disinformation, particularly during elections; supporting the...
Dash TV News and Dash TV Sports & Entertainment on StarTimes
Dash Media Group, represented by its CEO Bonny Dashaco, has just signed a partnership agreement in Douala with Star Times Cameroon, represented by its managing director Henri Liu, for the broadcast of Dash TV News and Dash TV Sports & Entertainment channels on StarTimes. According to Digital TV Research, StarTimes...
Mobile internet access is half the price in Senegal and Cameroon compared to Côte d'Ivoire
Cable.co has just published data on the cost of mobile internet access around the world. Focusing on sub-Saharan Africa, it shows that there are significant disparities between countries: from Ghana, which has the lowest cost per gigabyte, to Togo, the difference ranges from 1 to 20. Five countries have costs...
RFI and FRANCE 24 at FEMUA from April 25 to 30, 2023, in Abidjan
The Anoumabo Urban Music Festival (FEMUA), in partnership with RFI and France 24, will be held in Abidjan and Bouaké from April 25 to 30, focusing on the theme of "Food security and sustainable agriculture." For the occasion, RFI is relocating its magazines "Appels sur l'actualité," "Couleurs tropicales," and "Le...
CELESTE, BOCK, and IVORIO, the three beverage brands best known to Ivorians
The IVORIAN BRAND OBSERVATORY, developed jointly by ADWEKNOW and FIELDPRO RESEARCH, provides information on brand awareness (TOP of MIND, aided and unaided awareness), consumption, consumer satisfaction, and a preference indicator linked to brand image. EXCERPTS FROM THE BRAND OBSERVATORY - BEVERAGE SECTOR 1/ SPONTANEOUS AWARENESS OF BEVERAGE BRANDS Céleste mineral...
Adweknow and Fieldpro Research launch the Ivory Coast Brand Observatory
Since its launch in 2016, Adweknow has aimed to promote and develop the advertising and media sector in French-speaking Africa. Convinced that the development of advertising and media must be based on reliable studies, we decided, in collaboration with Fieldpro Research, that it would be useful to provide the market...
WhatsApp is upgrading its platform for e-commerce
Numerous analyses and reports agree that e-commerce could become a real growth driver for the African continent. However, obstacles remain. Online commerce in Africa is currently subject to constraints that prevent its development and the exploitation of its potential. These include a lack of infrastructure and the development of the...
LaLiga launches its offering dedicated to African mobile users with Upstream
LaLiga, Spain's first and second division soccer league, has just entered into a partnership with Upstream, a company specializing in marketing technology. This partnership will enable the launch of LaLiga Premium, an exclusive online portal for mobile phone users in sub-Saharan Africa, who are increasingly using their smartphones to access...
Africascope Kids 2022: 59% of time spent watching television is devoted to youth channels
Children aged 4 to 14, 92% of whom watch television every day, spend most of their time watching youth channels. Youth channels account for 59% of the time spent watching TV by 4-14 year olds. Logically, this share decreases as children grow older and become interested in other types of...
FOPICA launches a call for projects
For African cinema, financing remains the crux of the matter, significantly impacting the film industry as a whole and conditioning artistic creation. The welfare state in the film industry in French-speaking Africa has been largely ineffective for years. Added to this is the decline in public funding from the French...