Radio Télévision Guinéenne (RTG) will now be headed by Fana Soumah. Fana Soumah has been working at Radiodiffusion Télévision Guinéenne since 1996, where he has served as a reporter, news anchor on national radio, editor-in-chief of the television news, director of RTG 2 television, director of national television, and then...
Orange and Le Monde join forces to launch a subscription offer aimed at African audiences
Le Monde has entered into a strategic partnership with Orange Africa to accelerate the distribution of Le Monde subscriptions across the African continent. For Orange, this partnership will enable it to expand its offering of high-quality digital content for its customers. Since November 2, 2021, Orange Côte d'Ivoire customers have...
KIWI, the new African Netflix
Côte Ouest Audiovisuel, a key player in the African audiovisual landscape, is launching its SVOD platform: KIWI. KIWI is the final stage in a strategic move that began five years ago: Faced with the still-embryonic advent of digital technology in French-speaking Africa, Bernard Azria, the iconic boss of Côte Ouest...
JUMIA aims to democratize access to digital technology on the continent
Encouraging the digitization of the African continent is one of the major challenges that remain to be addressed in the coming years. And the global COVID-19 pandemic has repeatedly demonstrated the importance of internet access in Africa, as in the rest of the world. In line with this trend, Jumia,...
The UAR wants to train sports journalists ahead of the 2021 Africa Cup of Nations
With the upcoming Africa Cup of Nations set to take place from January 9 to February 6, 2022, the African Broadcasting Union (ABU) is launching an online training course for African sports journalists. This training has been designed to improve the performance of media professionals who wish to cover the...
The TRACE Group launches a new channel in Cameroon
The Cameroonian audiovisual landscape welcomes a new channel from the international TRACE group, which has chosen to set up a new subsidiary in the country. Called TRACE Mboa, this new channel is dedicated to Cameroonian music and culture. Following the success of its local channels such as Trace Kitoko, Trace...
Adweknow is celebrating its 5th anniversary!
On November 8, 2016, we launched our website and published our first newsletter with a comprehensive report on DTT in Côte d'Ivoire: interviews with key players, projects approved by the regulator, implementation schedule, expectations of the advertising market from both advertisers and agencies... Five years later, a new chapter is...
Interview with Amélie Ebongué, social media expert and author of "Generation TikTok: a new Eldorado for brands"
Amélie Ebongué is a social media content strategy consultant, teacher, speaker, and author. She began her professional career in a design office, then moved on to communications consulting agencies, before developing her expertise as a freelancer. She is passionate about her work, drawn to the digital world, its developments, and...
Starting in January 2022, Médiamétrie will publish TV audience ratings in Cameroon every two months.
Médiamétrie, which measures television and radio audiences and internet usage in Cameroon (Douala and Yaoundé) twice a year, plans to increase the frequency of audience surveys from January 2022 and will publish results every two months. See also: Television, radio, and internet usage audiences in Cameroon in the second half...
Press release: Médiamétrie announces Orange's acquisition of a stake in its capital
Orange has acquired a 2.44% stake in Médiamétrie, France's leading media audience measurement company. This acquisition was made through the sale of a portion of the shares held by Union Des Marques, which remains a 9.33% shareholder. Jean-Luc Chetrit, CEO of Union Des Marques and member of the company's Board...