Didier Aplogan Djibodé, Regional Director for Africa at AG Partners Publicis Africa, has been reappointed as head of the Benin Association of Communication Agencies for a three-year term. His appointment follows an extraordinary general meeting held on April 29 in Cotonou. At the head of this association, this communications and...
The WAN 2022 project organized on May 26
On May 26, on the sidelines of International Africa Day, the WAN (Worldwide Afro Network) project will once again bring together artists, leaders, and innovators to celebrate the continent. The event will once again take place digitally, on social media with the hashtags #JeSuisWan and #IAmWan. All those involved in...
TikTok will share its advertising revenue with content creators
TikTok has just unveiled its intention to share its advertising revenue with content creators. The social network is formalizing this new strategy with the launch of TikTok Pulse, offering its most popular users the opportunity to monetize their content. On the advertiser side, TikTok is simultaneously evolving its offering, ensuring...
A look back at the 2022 Africa Cup of Nations with an advertising campaign by McCANN Douala
On the occasion of the 2022 African Cup of Nations, McCANN Douala supported WINMAX, a sports betting company, in rolling out digital communication initiatives to boost its visibility. The agency set itself the task of implementing relevant digital initiatives and creating impactful media. Technical specifications - Industry: Sports betting -...
Registration for the 2022 African Fact-Checking Awards is now open
The African Fact-Checking Awards, the oldest awards program recognizing fact-checking journalism by media outlets in Africa, are now in their ninth year. Journalists, journalism students, and professional fact-checkers can now register for the 2022 edition. The need for accurate information in everyday life has fueled the growth of fact-checking in...
The Pavillon Afriques organized in Cannes from May 17 to 26, 2022
The Pavillon Afriques will once again be set up in the heart of the Cannes Film Festival's international village from May 17 to 26, 2022. The Pavillon Afriques is the meeting place for professionals from the continent and will be held for the third consecutive year as part of the...
Interview with Mamane for the 10th anniversary of Gondwana City Productions
Gondwana City Productions is celebrating its 10th anniversary. How would you sum up these ten years of activity? When I look back, I can only be delighted. The results are more than positive because we have overcome every challenge we have faced since our creation in Abidjan. We know Africa,...
IPTV in Cameroon: +76% in the first quarter of 2022
TV advertising investments, which had rebounded strongly at the end of 2021 after a more turbulent period, continued to grow during the first quarter of 2022. According to the Omedia institute, which tracks TV advertising investment in several African countries, IPTV increased by +76% in the first quarter of 2021,...
IPTV in Senegal: an exceptional first quarter of 2022 (+114%)
TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries. In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March. The...
1.9%: the average click-through rate measured in Senegal by Adafri
TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries. In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March. The...