CM d'Afrique, the community that brings together all Community Managers on the African continent, has published the 2021 edition of its study on the figures for the main social networks in Cameroon. According to the study: there are 4.3 million active users on social networks in Cameroon representing an increase...
Interview with Michel Russel Lohoré, founder of ASCOM
Winner of the National Award of Excellence for the Development of Communication (awarded by the State of Côte d'Ivoire), Michel Russel Lohoré is a familiar face in the Ivorian media landscape. He was a contributor to Fraternité Matin, the only Ivorian daily newspaper at the time, before the advent of...
Mobile operators' proprietary platforms account for 26% of the OTT market in Sub-Saharan Africa.
According to the latest study published by DATAXIS, OTT video services continued their strong growth (+30%) between 2020 and 2021. In total, the number of OTT service subscriptions reached 6.5 million at the end of 2021 (compared to 5 million at the end of 2020). Of this total, subscriptions to...
The Africa Cup of Nations boosts TV advertising investment in Cameroon and Senegal
+76% in Cameroon, +114% in Senegal in the first quarter of 2022: TV advertising investments tracked by Omedia were boosted by the performance of their national teams in the 2022 Africa Cup of Nations. Senegal's victory in the competition allowed many advertisers to ride the wave of enthusiasm generated by...
Netflix steps up initiatives in Kenya
Kenya is in the sights of the giant Netflix. After launching a free offer in the country at the end of 2021 to attract new subscribers, Netflix is redoubling its efforts to seduce this new market. The goal? To quickly penetrate the market on the African continent, where purchasing power...
A new edition for African Digital Week
After an edition themed "Augmented Africa," African Digital Week returns for a new edition in Abidjan from September 20 to 24, 2022. Organized in part by the Groupement des opérateurs du secteur des TIC (Gotic) and the Confédération Générale des Entreprises de Côte d’Ivoire (CGECI), African Digital Week is a...
Women In Africa and Eramet join forces to set up the Hub and Women of the Future program in Gabon
Women In Africa and Eramet join forces to set up the Hub and Femmes d'Avenir program in Gabon Women In Africa and Eramet are joining forces to set up a Hub in Gabon, open to 30 women entrepreneurs rigorously selected by WIA. The first cohort will benefit from a comprehensive...
Series of announcements on the occasion of International Press Freedom Day
International Press Freedom Day, which took place on May 3, was an opportunity for various announcements to be made regarding the necessary adaptation of the press to the new digital world. At the same time, Reporters Without Borders published its annual global ranking on press freedom. In the DRC, the...
KANTAR Insights is hosting a webinar on "How to create winning communications in French-speaking sub-Saharan Africa."
Kantar Insights France and Kantar Senegal are organizing a special webinar on June 9 from 11 a.m. to 12:30 p.m. (CET) in Paris and Dakar, on the drivers of successful communication in French-speaking sub-Saharan Africa: - What are the five keys to creative effectiveness in Africa? - How can you...
IPTV in Ivory Coast: down 9.2% in the first quarter of 2022
Unlike Senegal, where advertisers' TV advertising investments jumped 114% in the first quarter, the Omedia institute, which tracks advertisers' advertising investments in several African countries, has seen a 9.2% decline in Côte d'Ivoire over the same period this year. It should be noted that the first quarter of 2021 saw...