Since 2010, the Brand Africa 100: Africa's Best Brands ranking has analyzed and listed brands and companies in Africa, based on a Geopoll study conducted in more than 25 countries and data analysis carried out by Kantar and Brand Leadership. Once again this year, Brand Africa has unveiled its new...
Cameroon: TV viewership and internet usage in Douala and Yaoundé – March/May 2022
Médiamétrie has just published the audience results for the third wave (March/May 2022) of its regular declarative measurement, carried out with Omedia from March 5 to 20, 2022, and from April 30 to May 15, 2022, in YAOUNDE and DOUALA. Source: Médiamétrie - Omedia / Copyright Médiamétrie – All rights...
Grégoire Ndjaka reappointed for four years as head of the UAR
At the 13th General Assembly of the African Broadcasting Union held in Dakar from June 1 to 3, Grégoire Ndjaka, the current Director General, was reappointed for four years at the head of the organization by the Executive Council. Grégoire Ndjaka was appointed CEO of the AUB in January 2016....
The Auchan Group sets up operations in Ivory Coast
The Auchan group will open stores in Abidjan and other cities in the interior, announced Barthélemy Guislain, president of the Mulliez Family Association (AFM), owner of the AUCHAN group, on Wednesday, June 1, 2022, following a working meeting with Ivorian Prime Minister Patrick Achi. President Barthélemy Guislain expressed his company's...
DATAXIS forecasts a threefold increase in music streaming revenues in Africa by 2026
According to DATAXIS, which has just published a prospective study on the evolution of music streaming revenues in Africa, these are expected to more than triple in five years, rising from $92.9 million in 2021 to $314.6 million in 2026. Although 86% of revenues currently come from five major African...
CANAL+, a brand that has won eight awards at the African Creativity Festival
The 5th Pitcher Festival of Creativity was held in Lagos, Nigeria, from May 17 to 21, 2022. These awards recognize African advertising creativity across various categories covering the entire spectrum of communication: media, digital, public relations, influence, and entertainment. Three African campaigns by CANAL+ were recognized in different categories, including...
Ivorian agency Opinion & Public – BCW honored at the Pitcher Awards
At the Pitcher Awards, the BCW network's communications and public relations agency Opinion & Public won three awards for the creativity of its campaigns. The ceremony, held on May 21, once again rewarded creativity in advertising on the African continent. Opinion & Public won the silver trophy in the public...
Startup: 1 billion UBER rides recorded in Africa
The rise of the internet and new technologies is gradually transforming the habits of African consumers and promoting the Uberization of certain activities. International startups are inventing their future on the continent and exploring new opportunities there. Established since 2016 in the East African market, in major cities such as...
BRVM launches its online TV channel BRVM TV
The official launch of the Regional Stock Exchange (BRVM) online digital television channel, called "BRVM TV," took place on Friday, May 27, 2022, at the institution's headquarters in Abidjan, under the patronage of the Minister of Culture and Francophonie of Côte d'Ivoire. BRVM TV is now part of the media...
FAAPA formalizes the creation of a vast network of sports journalists
Following a seminar held in Rabat from May 23 to 27, the Atlantic Federation of African Press Agencies (FAAPA) officially announced the creation of a vast network of sports journalists. The goal? To promote exchanges and skills transfer in order to professionalize quality sports journalism on the continent. The sports...