Brasseries Samuel Foyou (Brasaf) is launching Slash beer, its first beer. Already present in the beverage market through its Krystal Drink brand of soft drinks, Brasaf is now tackling the highly competitive and concentrated beer market. Cameroon now has only three players following the acquisition of Guinness by SABC, which...
SABC acquires Guinness and consolidates its near-monopoly position in Cameroon
British brewer Diageo has announced the sale of Guinness Cameroon S.A. to Société Anonyme des Brasseries du Cameroun (SABC), the Cameroonian subsidiary of the Castel Group. SABC will now produce and distribute Guinness Cameroon S.A. (GCSA) beers, mixed alcohol, and malt beverages throughout Cameroon under brand licensing agreements. Guinness marketing...
Understanding the new digital terrestrial television frequency war in AFRICA
The issue of how to use the frequencies freed up by the implementation of DTT in Africa will soon take center stage in Africa, and it is beginning with an unexpected first episode. During the preparatory discussions for the 2023 World Radiocommunication Conference organized by the International Telecommunication Union and...
Opinion & Public BCW aims to transform PR through artificial intelligence
Transforming public relations through artificial intelligence? That is the ambition of Opinion & Public, a public relations agency based in Ivory Coast affiliated with the global BCW network and created in 2019 by Kwame Senou. Through this entity, he represents BCW in Ivory Coast, Guinea, Benin, and Liberia. Using artificial...
Launch of the 7th edition of the Francophone Media Innovation Award
The International Organization of La Francophonie (OIF), Radio France Internationale (RFI), and Reporters Without Borders (RSF) are jointly launching a call for entries for the seventh edition of the Francophone Media Innovation Award on July 1, 2022. Applications will be accepted from July 1 to August 31, 2022, on the...
An African Super League in 2023
The CAF president announced at his last press conference that the African Super League will be launched in August 2023. Details of the competition will be revealed in Tanzania on August 10, 2022, during the 44th CAF Ordinary General Assembly. However, some information, which will be confirmed next August, has...
Series of announcements during the CAF President's press conference
Patrice Motsepe, President of CAF, made several announcements during his latest press conference: In addition to postponing the Africa Cup of Nations to January 2024 and creating the Super Champions League, it was decided that the Champions League final will now be played over two legs. The 2022 African Super...
PlaYce and Carrefour inaugurated in Cameroon
After the two PlaYce shopping centers in Côte d'Ivoire located in Marcory and La Palmeraie, CFAO has finally opened its third shopping center in sub-Saharan Africa and its first in Central Africa. Located in the heart of the city, this shopping center, which has 12,000 m² of retail space and...
CANAL+ acquires ZACU entertainment
The CANAL+ group has announced the acquisition of Zacu Entertainment, Rwanda's leading producer and distributor of audiovisual content, further strengthening its development on the continent. With this acquisition, CANAL+ now has "more than 500 hours of new films and series produced each year and a catalog of 700 hours, all...
2022 White Paper: New operational recommendations in seven areas
Christian Cappe, Director General of the Luchon TV Festival, organized a presentation on Thursday, July 7, of proposals for "a five-year audiovisual policy in the French-speaking world," developed with the help of seven working groups that met during the Luchon TV Festival's professional meetings last February. These recommendations are a...