In July 2021, to everyone's surprise, it was announced that the free-to-air and pay TV rights for the 2022 FIFA World Cup for French-speaking sub-Saharan Africa had been awarded to a Togolese company that was virtually unknown until then: New World TV. A year later, New World TV, whose...
IPTV in Senegal: +52% in the first half of 2022
IPTV in Senegal: +52% in the first half of 2022 Thanks to exceptional months in March and April, advertising investment in Senegalese television channels increased by more than 50% compared to the same period last year, according to data from the Omedia institute, which tracks TV advertising investment in several...
Netflix Creative Scholarships Equity Fund opens to students in West and Central Africa
Netflix announces the expansion of its Netflix Creative Equity Scholarship Fund to film and audiovisual students in West and Central Africa. Applications are now open for those wishing to study at institutions in Nigeria, Ghana, Benin, and Gabon. Launched in 2021, the Netflix Creative Equity Fund will be awarded to...
Ivory Coast: Voxafrica launches the first season of The Voice Kids Francophone Africa
After hosting the third season of the talent show The Voice Afrique in 2021, Côte d'Ivoire is now hosting the first season of The Voice Kids. The pan-African television channel Voxafrica has officially launched the French-speaking version of The Voice Afrique talent show dedicated to children. The channel's teams, led...
RFI launches the 8th edition of the RFI Talents du Rire Award
RFI launches the 8th edition of the "RFI Talents du Rire" award. Initiated by comedian Mamane, a columnist* on the international radio station, in collaboration with Gondwana-City Productions, this award has been showcasing new French-speaking comedy talent in Africa, the Indian Ocean, and the Caribbean since 2015. The winner, selected...
"Africa in Figures," the new magazine from TV5MONDE Afrique
TV5MONDE, the French-language channel, is broadcasting a new 15-episode economic magazine program called "L'Afrique en Chiffres" (Africa in Figures) exclusively on the web. The web magazine "L'Afrique en Chiffres" is a video module that addresses complex economic and social issues by presenting and analyzing key data from institutions as diverse...
4th wave 2022 Media measurement in Cameroon
Médiamétrie has just published, as it does every two months , the audience results for the fourth wave (May/July 2022) of its regular declarative measurement, carried out with Omedia from April 30 to May 15, 2022, and from July 2 to 17, 2022. The TV audience and Internet usage study...
Interview with Paola Audrey Ndengue, Managing Director of Boomplay Music Côte d’Ivoire
Can you tell us about Boomplay Music's activities? Boomplay Music is a music streaming app that currently offers more than 80 million tracks with both freemium and premium models. The app is used in most countries on the African continent. On June 9, we opened our offices in Abidjan, Ivory...
ASMAA, Senegal's new sports marketing agency
With African sports in the spotlight, particularly with the upcoming Africa Cup of Nations in Ivory Coast, Senegalese agency ASMAA is officially launching its activities. African Sports, Marketing and Advertising Agency (ASMAA) is positioning itself as one of the first sports marketing agencies dedicated to helping advertisers and athletes conquer...
Ivory Coast: TV audience and internet usage in Abidjan in the second quarter of 2022, according to Médiamétrie
As it does every quarter, Médiamétrie provides its subscribers with the results of its regular declarative measurement of television audiences and internet usage in Côte d'Ivoire and publishes a concise press release. The fieldwork for the second quarter of 2022, carried out by Omedia, took place from April 3 to...