LFC Fund: a new fund to support the development of the film industry

Financial resources remain a real obstacle to the development of the African film industry, yet it is clear that more and more high-quality works are being created on the continent. This observation is shared by screenwriter and director Françoise Ellong. She recently made a name for herself with the production...

Retrospective: the most significant news stories of 2022

Development of international media on the continent, strengthening of television channels in French-speaking countries, boom in local production... 2022 was a busy year in the world of media, advertising, and digital technology in French-speaking sub-Saharan Africa. 2022 deserves credit for once again putting the spotlight on innovative players and ambitious...

New World TV acquires FA Cup rights in sub-Saharan Africa

The Togolese television group New World TV has announced that it has secured exclusive broadcasting rights for the FA Cup, England's prestigious soccer competition, for 17 African countries. This acquisition was made possible thanks to an agreement with International Media Group (IMG), which holds the broadcasting rights for the competition....

Médiamétrie announces two major technology partnerships with Nielsen and Kantar

Against a backdrop of growing digital offerings and connected devices, and rapidly changing consumer behavior, Médiamétrie has announced two technology partnerships with Nielsen and Kantar. These two partnerships aim to mobilize the best technologies available worldwide to offer the French market audience measurement tools that are increasingly in tune with...

Nine African teams at the 2026 World Cup

The 2022 World Cup has just ended and preparations are already underway for the 2026 edition. For the first time, the 2026 World Cup, which will be held in three countries (Canada, the US, and Mexico), will feature 48 teams. To mark the occasion, FIFA decided at the end of...