Advertising experts estimate that this market will grow in 2019 (+11% vs. 2018). The arrival of digital terrestrial television in Côte d'Ivoire should boost investment. Ipsos, the world's third-largest market research company, and Adweknow, an information and expertise platform specializing in communication in French-speaking Sub-Saharan Africa, have published the Adwesearch...
Ivorian agencies and advertisers eager to use DTT channels
Which are the best-known Ivorian digital terrestrial television channels? What are the intentions of agencies and advertisers regarding the use of these new channels? Will they use them? Do they already have a preference for one channel or another? How will they finance their campaigns on these channels? By increasing...
Adwesearch 2019: The advertising market in French-speaking Africa will rebound in 2019
Advertising experts estimate that this market will grow in 2019 (+11% vs. 2018). The arrival of digital terrestrial television in Côte d'Ivoire should boost investment. Ipsos, the world's third-largest market research company, and Adweknow, an information and expertise platform specializing in communications in French-speaking Sub-Saharan Africa, have published the Adwesearch...
Interview with Sahifoulaye Koné, Director of RTI Digital
Sahifoulaye Koné began his career at Côte d’Ivoire Telecom in 2000 before joining the communications team at Orange France’s International Division (AMEA). He joined RTI in 2014 at the instigation of CEO Ahmadou Bakayoko, who appointed him Head of Multimedia and Communications in 2015 and then Director of RTI Digital,...
Partech Africa raises record amount of funds
After an initial fundraising round in 2018, Partech Africa has finalized a record €125 million fundraising round. Around 40 international investors took part in the operation, including the African Development Bank Group, Orange, Edenred, JCDecaux, Bertelsmann, and L'Oréal, with an investment made in September 2018. Partech Africa is an investment...
Canal+ and Galaxie Africa train Malian television journalists
Training remains a crucial issue for the development of audiovisual production in French-speaking sub-Saharan Africa. From January 14 to 25, Canal+ International and the production company Galaxie Africa initiated a training session for a dozen journalists from ORTM, Mali's national television station. The training focused on the construction of reports...
Press release: Altavia acquires pan-African agency Blue Lions
Altavia is strengthening its presence on the African continent and acquiring the pan-African digital communications agency Blue Lions . This acquisition is part of the Altavia group's growth strategy, one of the objectives of which is to roll out its service offerings in one of tomorrow's major markets. Founded in...
Afrikimages Agency wants to change the image of Africa
On the African continent, where the digital revolution is underway, the Internet continues to expand, promoting growing consumption of mobile and digital news. However, finding high-quality images of Africa can sometimes be challenging for online content publishers. Against this backdrop, Afrikimages, the first pan-African image agency, was launched on February...
Kinshasa Digital Week, second edition
Kinshasa will host the second edition of Digital Week on March 15 and 16. Kinshasa Digital Week For this second edition, Kinshasa Digital Week aims to bring together all tech players, large companies, and institutions from Africa to promote initiatives and support the digital transformation of the DRC. Three major...
VoxAfrica launches season 3 of The Voice Afrique Francophone
VoxAfrica announces the launch of the third season of the biggest television show in French-speaking Africa. The countdown has begun, and the show's many fans will once again experience excitement and suspense starting in October 2019. VoxAfrica, the pan-African television channel par excellence, remains committed to its vision of providing...