To help accelerate and develop African microbusinesses, SMEs, and startups, AFD announced the launch of the "Choose Africa" initiative in Dakar on March 29. Today, small businesses and startups in Africa play a key role in job creation, economic growth, and innovation on the continent, but lack of financing remains...
Interview with Noémie Lenoir, director of the documentary "Habille Nous Africa" (Dress Us Africa)
Noémie Lenoir has been a model since 1995 and an actress since 2000. On the occasion of the broadcast of her first documentary entitled "Habille Nous Africa" (Dress Us Africa), she answers our questions: Why did you choose to embark on this documentary project? For several years now, I have...
Ivory Coast: Government adopts measures for migration to digital terrestrial television
At a Council of Ministers meeting held on April 3 in Abidjan, the Ivorian government took a number of measures relating to the implementation of the national strategy for migration to digital terrestrial television (DTT). The Council adopted four decrees: • a decree establishing the rules and procedures for calls...
"Qualité Ivoire" (Ivory Quality), a campaign created by the 6ème Sens agency
This Ivoire quality campaign, carried out at the end of 2018, is part of a strategy to strengthen the beer brand's presence in Côte d'Ivoire. Approach: This is a "dual-visual" campaign, one focused on the product (pouring) and the other on consumption, in print and digital media (no TV commercials)....
Can we engage, unite, and promote our online community in the same way we do with our audience or readership?
Today, driven by digital technology, new vocabulary and concepts are emerging: digital transformation, online communities, personal data, influencer marketing, etc. These are replacing the old vocabulary and concepts used by traditional media: audience and readership, reading contract and editorial line, socio-demographic profiles, journalistic investigation. The very notion of media is...
Gilbert Gross: the inventor of advertising buying groups has died
Men who have revolutionized their profession and left their mark on their era are rare. Like Marcel Bleustein-Blanchet, who elevated advertising to an art form, Gilbert Gross, who passed away on March 27, transformed the world of media buying and established a new way of working. In 1969, with the...
#Cleanupchallenge: Senegal mobilizes in favor of the environment
The omnipresence of the internet and social media in our daily lives has contributed to the creation of virtual communities. Initiated by institutions, companies, opinion leaders, and even citizens, these 2.0 communities exchange, interact, and collaborate online on common or socially engaged topics. Mobilized around a powerful hashtag, these communities...
Ivory Coast: Orange, an operator committed to digital transformation
Africa's digital transformation is underway. In recent years, it has established itself as a real driver of economic and social development for each country. As connectivity providers, telecom operators based on the continent have a role to play in democratizing access to digital technology. At Adicomdays 2019, Stéphane Varret, Deputy...
2018, a record year for African startups
The African tech and digital world is full of promise! In an annual report on the financing of African startups, venture capital fund Partech Africa praised the continent's dynamism. Created by Cyril Collon and Tidjane Dème, Partech Africa is an investment fund dedicated to startups on the continent. Based in...
Paris and Dakar celebrate Digital Women's Day
The 7th edition of "Digital Women's Day" will be held in Paris on April 17 and in Dakar on June 13. This event, which celebrates women in digital technology, will take place in Paris and also on the African continent, in the city of Dakar. It is clear that the...