The fourth edition of Les Impériales, a gathering of professionals in marketing, communications, media, advertising, and digital technology, will be held from February 3 to 9, 2020, in Casablanca. Organized around the theme "Brand&Tech: How to reinvent yourself?", the event will once again bring together experts, professionals, and enthusiasts in...
Digital Women's Day: call for entries for the Les Margaret award
Digital Women's Day has officially launched a call for applications for the 2020 Les Margaret Awards. The Les Margaret Awards aim to support talented women in the digital sector and recognize one European and one African female entrepreneur and intrapreneur. The last edition of Digital Women's Day, an event created...
Franck Kacou appointed General Manager of Universal Music Africa in West Africa
Franck Kacou succeeds Moussa Soumbounou as General Manager of the Company in charge of West Africa. A 34-year-old Franco-Ivorian born in Abidjan, Franck Kacou began his career as a singer-songwriter and joined Universal Music Africa as Artistic Director when the company was founded in 2016, before being promoted to Director...
Afribobo, a new player in Cameroon's e-commerce market
AFRIMARKET, CDISCOUNT, YATOO.CI, and Jumia in Cameroon have all chosen to suspend their activities... These successive closures have cast a chill over the entire e-commerce market in the sub-region. However, many other players in the sector are finding prosperity in the informal market, particularly classified ad platforms, which connect sellers...
Interview with Sara Piot, Deputy Executive Director of the MTV Staying Alive Foundation
What are your activities? MTV Staying Alive Foundation (MTV SAF) is an international organization that has been working for 20 years to stop the spread of HIV among young people. The Foundation creates and distributes original media content, MTV Shuga, through MTV channels and third-party broadcasters, while funding initiatives led by...
NCI, A+ Ivoire, CANAL+, TV5Monde, CRTV, VOODOO, FREE… Media players that made their mark in 2019
French-speaking sub-Saharan Africa continues to develop. This development is driven by the dynamism of Côte d'Ivoire and Senegal, two countries experiencing significant and sustained growth. In this context, audiovisual and media players have been able to strengthen their presence on the continent and support the development of their activities. A...
GAFA, Uberization, e-commerce… Africa in the digital age!
French-speaking Africa has embarked on its digital transformation. Connectivity is on the rise and digital consumption patterns are becoming more widespread, even though many obstacles still remain. In response to this development, many players seeking transition have supported the growth of the digital sector for an increasingly connected Africa. The...
Senegal: CNRA sanctions audiovisual industry players
The market for so-called skin "whitening" products does indeed exist, despite government bans, and demand for these types of products is significant. This demand has been picked up by brands that see this practice as a real market opportunity. The practice of skin whitening is promoted in particular through advertising....
Moussa Soumbounou steps down as CEO of Universal Music Africa
Moussa Soumbounou announced on social media that he was leaving Universal Music Africa, where he was Managing Director. It should be noted that Universal Music Group, the global leader in the music industry, announced in 2018 that it was creating a new division of the group dedicated to the label's...
TV5Monde: "300 million critics" in Bamako
"300 Millions de critiques" is relocating to Bamako, to the National Museum of Mali, for three special broadcasts. Denise Époté, director of TV5MONDE Afrique, and Yves Bigot, CEO of TV5MONDE, will be accompanied by the program's French-speaking commentators, Michel Cerutti (RTS), Sylvestre Defontaine (RTBF), Nicolas Ouellet (Radio Canada), and Nianian...