According to the latest Africascope results for the whole of 2019, Novelas TV continues to enjoy success: with an average audience share of 11.4% across the eight countries surveyed, Novelas TV is by far the most popular channel among all pan-African channels, up 0.6 points in audience share compared to...
Interview with Sandrine Roland, Associate Director of AOS Africa
Sandrine Roland co-directs the communications consulting agency AOS Africa. Present in several African countries, AOS has three offices in Côte d'Ivoire, Togo, and Burkina Faso, but covers 14 countries. Beyond the agency, Sandrine Roland is a communications strategist and also deals with gender issues. Seven years ago, she created the...
Launch of the 8th edition of the African Advertising Grand Jury
Abidjan will host the 8th edition of the Grand Jury of African Advertising on June 12 and 13, 2020. The information was revealed on February 28 during a launch ceremony organized by Marie Antoinette Kouamé, President of the GJPA. A pan-African event that promotes advertising by placing it at the...
Netflix launches operations in Nigeria
In recent years, Africa has become the new challenge for streaming giant Netflix. Present on the continent since 2016, Netflix aims to attract new subscribers across Africa. It appears to be a major competitor for local players, even though it is currently focusing on the English-speaking region. After officially launching...
AFP: Netflix releases its first original series, "Queen Sono"
The American online streaming platform Netflix will begin broadcasting its first original series "Made in Africa" on Friday, a spy saga called "Queen Sono" starring South African actress Pearl Thusi. Directed by South African filmmaker Kagiso Lediga, the six episodes recount the tribulations of intelligence agent Queen Sono, who investigates...
The Senegalese government supports the development of startups
Recent years have shown that Africa can count on a rapidly growing network of startups. Although funding does not yet rival that of other regions of the world, the continent's potential is real. To support the development of the local startup network, the Senegalese government recently announced a new tax...
African Digital Summit: When digital technology puts Africa on the map, from expertise to competitiveness
The fifth edition of the African Digital Summit will be held in Casablanca on March 19 and 20, 2020. Organized by the Moroccan Advertisers Association, the African Digital Summit brings together marketing and digital professionals, advertisers, agencies, and media outlets from across Africa and other countries every year. The theme...
Press release: TV5Monde launches season 2 of "Women of Africa in Action"
TV5MONDE, the French-language channel, will exclusively broadcast season 2 of its short program dedicated to portraits of influential women in Africa, "Femmes d'Afrique en Action" (Women of Africa in Action), for one month starting March 1. International Women's Day will thus be celebrated every day in March on TV5MONDE, in...
Africascope: summary of results for 2019
Kantar publishes the annual results of the Africascope 2019 TV, Radio, and Internet study, which covers the main cities in eight sub-Saharan African countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal, representing a total of 19.1 million individuals aged 15 and...
Press release: RFI and France 24 confirm their success in French-speaking Africa – Africascope 2019
RFI and France 24 confirm their success in French-speaking African countries in 2019 and their leading positions in terms of brand awareness and audience ratings, according to the results of the 2019 Africascope* study conducted by Kantar-TNS in eight countries: Abidjan (Ivory Coast), Bamako (Mali), Brazzaville (Congo), Dakar (Senegal), Douala...