In this period of health crisis, the media are at the forefront of prevention and public awareness. Forced to adapt and even reinvent themselves, they are stepping up their efforts to fulfill their role and support the measures taken by governments, particularly those relating to lockdown. In line with this...
The situation is becoming more complicated for African e-commerce unicorn Jumia
Following announcements of successive closures of its subsidiaries in Cameroon, Tanzania, and Rwanda, Jumia must now face the departure of its long-standing shareholder, Rocket Internet. Rocket Internet executives recently announced the sale of their remaining shares in the e-commerce company. The company, which specializes in online commerce and has been...
Press release: RFI and France 24 mobilized for information and prevention in Africa
Widely followed in sub-Saharan Africa, particularly in French-speaking Africa where RFI and France 24 are listened to and watched by more than one in two inhabitants every week, the two media outlets of the France Médias Monde group are committed to providing their African listeners, viewers, and internet users with...
A new corporate website for CANAL+ Advertising
CANAL+ ADVERTISING, the leading advertising agency in French-speaking sub-Saharan Africa, is getting a makeover in 2020 and presenting the public with a new corporate website for more intuitive navigation. A wholly-owned subsidiary of CANAL+ International, CANAL+ Advertising markets the channels published by the Group in Africa and overseas (CANAL+, CANAL+...
AC, PDA, DET, DEI: key TV audience indicators
Several indicators can be used to analyze television audiences. All of these indicators can be broken down by population segment (15-24 year olds, higher socio-professional categories, women, etc.) or by time slot, allowing for analyses tailored to individual needs. The cumulative audience (CA) is the number or percentage of people...
Interview with Brenda Coffi Kouyaté, Director of Voodoo Communication CI and Voodoo Academy
Brenda Coffi Kouyaté joined the Voodoo group in 2005 and now heads the Voodoo Communication agency in Ivory Coast. Can you tell us about the Voodoo Academy agency? Voodoo Academy is an agency that is 100% young, made by young people and for young people. The agency's goal is to...
Media and digital players step up to the plate in the fight against the spread of COVID-19
Providing care, information, communication, work, learning, and entertainment... Digital technology is more than ever at the heart of our daily lives and lifestyles, and its use can provide solutions in the fight against the pandemic. Across the continent, the media and digital players are mobilizing and implementing digital solutions to...
Press release: AFD launches Edflex AFD, an educational content platform on development
Campus AFD, the department dedicated to promoting knowledge and sharing expertise, is launching Edflex AFD, a portal bringing together more than 400 resources divided into eight themes for development actors and the general public. Articles, conferences, reports, interviews, MOOCs (online courses), podcasts, videos, and more. The French Development Agency's (AFD) educational...
"Stop COVID-19 Misinformation": Young French-speaking advertising talents fight the infodemic
The UNION Francophone, chaired by Christian CAPPE , is challenging young French-speaking advertising talents to take up the "Stop COVID-19 Fake News" challenge by creating advertising campaigns on social media starting March 30 to combat the "infodemic," a term chosen by the WHO to describe rumors and fake news surrounding...
DRC: The Konnect Africa program serving education
On March 23, Konnect Africa announced the signing of a memorandum of understanding with Schoolap and Flash Services to connect thousands of schools in the DRC to the internet. Konnect Africa is an initiative of the Eutelsat group, aimed at developing satellite broadband internet activity in the English- and French-speaking...