In this turbulent context of the health crisis, communications professionals are questioning the relevance of their messaging and how to maintain a connection with their audience, targets, customers, etc. Forced to rethink their model and their actions, some brands may see an opportunity in this unique context. To shed some...
Press release: RFI Clubs mobilize against the spread of COVID-19 in Africa
As actors on the ground involved in their communities, RFI Clubs are mobilized to relay essential information to the populations in their cities or countries about the behaviors to adopt to protect themselves against the coronavirus pandemic. They also help to disseminate preventive measures based on information produced by RFI's...
Candice Tisserand joins the 35°Nord agency
Candice Tisserand joins the 35°Nord agency as a senior consultant. Her main responsibilities will include the supervision and 360° management of client accounts and the development of communication and public affairs services across Europe and Africa, Eurafrica. Candice graduated with a Master of Science degree in 2013 from NEOMA Business...
Interview with Jean-Claude Tshipama, CEO of the Konnect Africa initiative for Eutelsat
You have a project to connect schools via the Konnect initiative in the DRC? What does that involve? We follow all government statements with interest to see if it is possible to create synergies with our businesses and priorities. In the DRC, President Félix Tshisekedi has been emphasizing since the...
The role of Community Manager as seen by Yann Armel Djiproh, CM at Côte Ouest
Yann Armel Djiproh has been Community Manager at Côte Ouest Audiovisuel since 2019. What are your main responsibilities? My job is to represent Côte Ouest Audiovisuel on social media, promoting and developing its brand image and online reputation. My mission is to bring together and inform the communities that follow...
The role of Community Manager as seen by Valdez Onanina, CM for Africa Check
Valdez Onanina is a journalist, digital communications coordinator, and community manager for Africa Check, Africa's leading fact-checking organization. What are your main responsibilities? My second role—since that's what we're interested in here—can be likened to that of a "community manager." My responsibilities include managing the social media platforms we use...
The role of Community Manager
Born out of the digital revolution, the role of Community Manager has become essential in many sectors. As the guardian of brand image and community builder, the community manager meets communication objectives that inform, promote, and develop brand awareness. In these uncertain times of health crisis, they have become essential...
Nearly 60% of Ivorians are watching television between 8:00 p.m. and 8:30 p.m.
We know that more than 90% of Ivorians watch television every day (cumulative audience), but until now there had been no publication of quarter-hourly audience figures in Côte d'Ivoire. The graph below, provided exclusively by Médiamétrie, a partner of the Audiovisual and Advertising Guide (Ivory Coast 2020 edition), which contains...
Korédé ODJO-BELLA takes over as Head of Marketing and Communications for the WAEMU region at Ecobank Group
The Ecobank Group has officially announced the appointment of Korédé Odjo-Bella as Marketing and Communications Director for Côte d'Ivoire and the WAEMU zone. A leading figure in the Ivorian communications and marketing sector, Korédé Odjo-Bella has for several years been at the helm of Vibe Radio Côte d'Ivoire, formerly owned...
"Agent," the new original CANAL+ creation broadcast in Africa
CANAL+ immerses its subscribers in the world of football business with a new original series, "Agent," which has been airing since April 13. " A former South African soccer player, Blaze Slindile Magoba has been working as a soccer agent for several years now. His daily life is punctuated by...