The "Stop COVID-19 Fake News" support committee created by the Union Francophone is growing stronger with the addition of 12 new supporters. In total, more than 30 prominent figures have rallied to support the Union and encourage young advertising talent to combat fake news related to COVID-19. Actors, advertisers, producers,...
COVID-19: Universal Music Africa launches the "Digital Live Play" program
Music and entertainment are no exception to the global coronavirus crisis. On the African continent, many artists are stepping up their efforts to contribute to the fight against COVID-19 on a daily basis. But these often precarious cultural professions are under serious threat from the situation in which people are...
WarnerMedia continues its expansion in French-speaking Africa on STARTIMES
WarnerMedia continues its expansion in French-speaking Africa thanks to a distribution agreement signed with Chinese television operator StarTimes. CNN International, a news channel, and Warner TV, dedicated to series, will enrich the StarTimes packages broadcast on the continent in the following countries: Burundi, Guinea, the Democratic Republic of Congo, Madagascar,...
Roger Adom appointed Managing Director of GVA Côte d'Ivoire
Specialist in business management in the telecommunications and new technologies sector. Roger ADOM began his career in auditing and consulting. In 2003, he joined the Orange Group, where he held a number of positions until 2017, first in Ivory Coast and then within the corporate teams in France and the...
McCANN Dakar: How can brands be useful during this pandemic?
In these uncertain times marked by the global health crisis, many countries have chosen to lock down their populations to combat the spread of the virus. These measures have a direct impact on brands and businesses. In Africa, as in the rest of the world, the advertising market is holding...
The advertising market in French-speaking Africa: the Senegalese exception
With a GDP of €24 billion in 2018, Senegal ranks fourth among French-speaking sub-Saharan African countries, after the DRC, Côte d'Ivoire, and Cameroon. However, its advertising market is worth around €40 million, making this French-speaking African country one of those with the largest advertising market in terms of volume and...
Television, the main source of information for the public about the coronavirus
The Geopoll Institute has just published the results of a study on the current effects of the coronavirus on populations in sub-Saharan Africa. Although many African countries have reported only a small number of cases, the epidemic is already causing great concern; with high levels of concern in all countries;...
CANAL+ Africa: CACAO, the new original creation directed by Alex Ogou
With more than 4 million subscribers in French-speaking sub-Saharan Africa, the CANAL+ group continues its commitment to creating original African content. Following "Invisibles," the first series produced on the continent, "Sakho et Mangane," and more recently the series "Agent," CANAL+ announces a new original creation, the series "Cacao." Designed as...
"MTV Shuga Alone Together," the new web series filmed during lockdown
MTV International and the MTV Staying Alive Foundation are launching a short-format web series, "MTV Shuga Alone Together," to address social issues during this health crisis. Actors Ange Éric N'Guessan, Jemima Osunde, Nick Mutuma, Timini Egbuson, as well as actors from Kenya, South Africa, and Nigeria are part of the...
COVID-19: CRTV ensures continuity of schooling
Since the beginning of the health crisis, Cameroon's public television broadcaster has chosen to take a stand and play its part in the fight against the pandemic. In addition to strengthening its digital presence and launching a chatbot to better respond to the public's questions, CRTV has decided to support...