Duanju is a mini-series in a vertical 9:16 format designed for smartphones. Born in China, the format is now experiencing international growth and inspiring a new generation of creators. The word "Duanju" comes from Chinese and means "mini-drama." This original format can also be referred to by other terms such...
Benin (5th) and Ivory Coast (10th) in the TOP 10 of Rebrand Africa's ranking
Rebrand Africa is a platform dedicated to improving the visibility of African soft power. Rebrand Africa is at the intersection of media, strategic analysis, and marketing intelligence, and has a community of 135,000 followers on TikTok. Rebrand Media has ranked African countries based on a rigorous methodological analysis using nine...
MultiChoice announces the upcoming closure of Showmax
(Press release) MultiChoice, a subsidiary of CANAL+ SA—a global media and entertainment company—announced today, March 5, 2026, that it will soon discontinue its Showmax service, following a thorough review of its streaming activities. This decision was taken by the Showmax Board of Directors and reflects MultiChoice's ongoing focus on financial...
According to DATAXIS, African productions are still struggling to export regionally.
Last week's announcement of Showmax's imminent closure was a blow to the African entertainment ecosystem. Multichoice failed to find a profitable business model for its streaming platform, and Canal+ Africa's new management, faced with declining traditional pay-TV subscriber numbers, decided to limit its losses. In this difficult context, analyzing content...