IShowSpeed, whose real name is Darren Watkins Jr., is a 21-year-old American streamer and YouTuber with 50 million followers on YouTube, TikTok, and Instagram. He has established himself as a central figure in web culture among the under-25s, thanks in particular to his highly expressive, sometimes controversial style, which attracts...
ADWEKNOW goes English
Two small flags have just appeared in the right-hand corner of the Adweknow home page. A French flag and an English flag: all our articles are now available in these two languages. To put it simply, we have added an instant translation feature for our articles published in French. One...
IPSOS SENEGAL publishes its "Predictions for 2026"
Ipsos has just published its "Predictions for 2026" report, which offers an in-depth analysis of Senegalese expectations and outlook for the coming year. Covering a wide range of topics, including societal changes, economic outlook, technology, the 2026 Dakar Youth Olympic Games, and attitudes toward work and the environment, this report...
"Castes, les Amours Interdites" (Caste, Forbidden Love), the new Ivorian series on NCI
On January 19, NCI began broadcasting a new Ivorian series: CASTES, LES AMOURS INTERDITES (Caste Systems, Forbidden Love). CASTES, LES AMOURS INTERDITES is co-produced with Orange and Franck Vlehi's company, LULLY GRACE PRODUCTION, which also produced the series BUZZ broadcast on NCI a year ago and Les coups de la...
The 2025 Africa Cup of Nations is over, long live the 2026 World Cup!
The curtain fell on Sunday, January 18, on the 2025 Africa Cup of Nations, a competition marked by Senegal's victory after a thrilling final. For a month, Africa vibrated to the rhythm of the 52 matches that make up the competition and hundreds of hours of more or less relevant...
Strong growth for France Media Monde in the digital sector
In 2025, France Médias Monde recorded nearly 5 billion video views and launches (+27% vs. 2024) and 480 million visits to its proprietary websites and apps. This means that 94 million people (vs. 75 million in 2024) were in contact with the group's digital media every week. On social media,...
Creation of the Confederation of Cinema and Audiovisual Professionals of the AES
Following on from the discussions held at FESPACO 2025 and the political reforms promoted by the Confederation of Sahel States (AES) in Mali, Niger, and Burkina Faso, the Confederation of Cinema and Audiovisual Professionals of the AES is expected to be officially launched at the constituent general assembly scheduled to...
Mediastories: The 2025 Retrospective in Pictures
Mediastories is the first television program that analyzes media and communication news in French-speaking sub-Saharan Africa. This monthly program is co-produced by Adweknow and Global Africa Télésud and broadcast on Global Africa Télésud. Link to watch Mediastories: the 2025 retrospective in its entirety And for those who want to get...
Abidjan, Capital of Laughter, celebrates its 11th anniversary
Gondwana City Productions, led by Catherine Guérin and comedian MAMANE, will Abidjan, the capital of laughter, from February 13 to 15 Three unique evenings will be devoted to comedy: On February 13, the evening event will be held at the Gondwana Club at 9 p.m. with the best African stand-up...
Want to watch Nollywood movies in French? They're on YouTube.
For a long time, African films in French were mainly available on pay-TV channels such as Canal+ and Startimes. The development of YouTube channels dedicated to Nigerian and African films has shifted the battle: African fiction is no longer watched in the family living room, but is now also consumed...