There is little data available on advertising investment in Guinea, and when such data does exist, it is not generally disclosed. This lack of visibility on developments in the advertising market is one of the reasons limiting the growth of advertising investment and, consequently, media funding. We shared this observation...
CAN 2025: EVERYONE WANTS IT
The 2025 Africa Cup of Nations will undoubtedly be the audiovisual and popular event of the year in Africa. With just a few weeks to go before kick-off and amid a campaign calling for all matches to be broadcast in full—as is the case in English-speaking Africa—launched by a collective...
NEW BOSSES, on TV5MONDE starting December 5
During her back-to-school conference, Kim Younes, president of TV5MONDE, highlighted NOUVEAUX BOSS, which aims to showcase African youth. This new program will be broadcast in more than 200 countries over eight weeks and is the first audiovisual competition to give global visibility to innovators from the continent and celebrate the...
Vivastream, a new streaming platform dedicated to events
Founded by brothers Michel and Emmanuel Assanvoh, this mobile app was launched in December 2024 in Ivory Coast and quickly established itself as a key player in live streaming, particularly in the cultural and events sector. Vivastream offers an immersive experience by broadcasting concerts, sporting events, and educational content in...
EQUINOXE TV will broadcast the 2025 Africa Cup of Nations in Cameroon
Equinoxe Television has announced that it has acquired the broadcasting rights from New World TV for the soccer matches of the upcoming Africa Cup of Nations, which will be played in Morocco starting on December 21. She thus joins CRTV, which is also broadcasting the competition and signed the letter...
D3 TV, a new private channel in MALI
D3TV will be launched in Mali on December 1st. This private channel, which initially planned to focus mainly on movies and series, will offer a much more ambitious lineup starting December 1, including reality TV shows, magazines, and news reports. The channel is run and managed by Fousseyni Maïga, a...