An airplane with its engines shut down does not crash immediately. It glides. Then, sooner or later, it loses altitude. This striking metaphor, borrowed from the Ehrenberg-Bass Institute study, perfectly illustrates the fate of brands that stop communicating. Faced with the temptation to cut media budgets—usually to save money—a crucial...
IPTV in Ivory Coast: -14% vs. 2024, +56.8% vs. 2023
According to IPSOS, which tracks advertisers' investments in television advertising (IPTV) in Côte d'Ivoire, these investments fell significantly (-14%) in the first quarter of 2025. This seemingly disappointing result is mainly due to the very sharp increase in January 2024, which saw an all-time high of nearly 2.4 billion CFA...
Appointments at TV5 Monde
As part of TV5Monde's strategic information development plan, the channel has made several appointments and promotions to strengthen its multilateral information offering, roll out magazines and special operations, and accelerate digital production. Florence Lozach has been appointed editorial director of TV5Monde. She will take up her post on June 16....
CANAL+/ MULTICHOICE takes another step toward completing the transaction
More than two years after CANAL+ first made an offer to acquire Multichoice, and four months before the transaction deadline on October 8, 2025, the two companies have informed their shareholders that the South African Competition Commission has "recommended that the South African Competition Tribunal approve the proposed transaction, subject...
Airtel and SpaceX agree to offer high-speed internet services in Africa
(Press release) Airtel Africa announces an agreement with SpaceX to offer Starlink broadband internet services to its African customers. SpaceX has currently acquired the necessary licenses in nine of the 14 countries covered by Airtel Africa. Operating licenses for the remaining five countries are in the process of being obtained.Through...
CANNES 2025: The Africa Pavilion, a pan-African showcase
Since 2019, the Pavillon Afriques has established itself as a central venue in the International Village. In 2025, it returned with an extensive program: masterclasses, workshops, round tables, and film screenings focusing on four main themes: animation, co-production, artificial intelligence, and Caribbean culture. This year, the Africa Pavilion offered another...
Merit France acquires stake in Pathé
Pathé, the leading film production and cinema operator in Europe and Africa, announces a strategic partnership with Merit France, the holding company of the Saadé family, which already owns the RMC group (RMC and BFM). With this investment, Merit France acquires a 20% stake in Pathé and continues its diversification...
TV5 Monde suspended again in Mali
The media regulatory authority, the High Authority for Communication of Mali (HAC), has sent a letter to local audiovisual service distributors requesting that they stop broadcasting TV5Monde until further notice. The High Authority for Communication in Mali (HAC) has criticized the media outlet for "failing to uphold its duty of...
CANAL+ UNIVERSITY launches a call for projects aimed at young African creators
CANAL+UNIVERSITY, in partnership with Convergence and the French Development Agency (AFD), is launching a call for projects aimed at young African creators who are invited to produce an original and socially conscious short film on the theme: "African Youth and Audiovisual Media: Different Perspectives." The call for proposals is strictly...
Havas Africa is looking for a Content Strategist
Havas Africa is looking for a Content Strategist to join its team in Abidjan Mainresponsibilities As a Content Strategist, you will play a key role in designing, planning, and optimizing content for our clients. You will work closely with the creative and digital teams to: Develop editorial strategies for social...