The new governments in Mali, Niger, and Burkina Faso officially left the International Organization of La Francophonie (OIF) between March 17 and 18, 2025, according to coordinated announcements by the three governments. This decision, which will take effect after a six-month notice period, will mainly result in the end of...
ADWEKNOW AI survey: Last days to make your voice heard!
There are only a few days left to participate inADWEKNOW's exclusive survey on the use of Generative Artificial Intelligence in communication campaigns in French-speaking Africa. An essential study for better understanding practices, benefits, and challenges encountered in the field. How are agencies and advertisers actually integrating generativeAI? What are...
The SRTB's new visual identity
There were certainly many people tuning in at 8 p.m. on Sunday, April 6, to discover the SRTB's new visual identity duringthe 8 p.m. news broadcast.Since April 6, the SRTB, headed by Angela Aquereburu-Rabatel, has replaced the ORTBand taken the opportunity to modernize its image.The visual identity features the colors...
The four winners of the Pan-African Production Course
The OIF, in partnership with CANAL+ University and ESAV, the prestigious film school inMarrakech, has launched the Pan-African Production Course (PPP), a special program thatwill welcome 50 young producers per year in 2025 and 2026.The aim of the program is to help 50 female and 50 male producers from Africa,who...
Analog switch-off: further delay in South Africa
Failure, bankruptcy, fiasco, disaster, catastrophe... the strongest words are being used todescribe the situation of DTT in South Africa. Senegal, which is also experiencing setbacksand difficulties with digital terrestrial television, is not alone in thissituation.Scheduled for March 31, 2025, the switch-off of analog television has been suspended by the North...
C'EST LA VIE – NEW GENERATION, exclusively on TV5 Monde
"C'est la vie – nouvelle génération" extends the universe of the hit series "C'est la Vie,"created in 2015 in Senegal by Marguerite Abouet and broadcast on TV5 Monde and A+, aswell as on social media.Considered edutainment, the series aimed to educate viewers about health issues. Itaddressed topics related to health,...
Trump shuts down VOICE OF AMERICA
The discontinuation of Voice of America (VOA) in the Hausa language has been widely discussed because it had aparticularly strong impact on listeners in West Africa and Nigeria, where this languageis spoken by a large part of the population.Created in 1979, VOA's Hausa service, known as Muryar Amurka, reachedup to...
We asked ChatGPT… but we'd rather ask you!
Marketing or communications directors in agencies or at advertisers, art directors, content creators, graphic designers, freelancers, etc. Take our anonymous survey on the use of AI in advertising and communications professions in French-speaking Africa. It only takes a few minutes, and it starts here. https://fr.surveymonkey.com/r/669RMRF The results of this survey...
How Ivorian brands used television in 2024
As it does every year, Adweknow has compiled a wealth of information based on television advertising data published monthly by IPSOS, providing insights into how brands managed their TV advertising presence in Côte d'Ivoire in 2024. Key findings Only 44 advertisers appear at least once in the monthly TOP 10....
Exclusive negotiations between IPSOS and The BVA family
Ipsos, one of the world's leading market research companies, present in 90 markets and employing nearly 20,000 people worldwide, announced in a press release that it has entered into exclusive negotiations to acquire The BVA Family. With more than 900 employees in total, The BVA Family has a significant presence...