Marketing or communications directors in agencies or at advertisers, art directors, content creators, graphic designers, freelancers, etc. Take our anonymous survey on the use of AI in advertising and communications professions in French-speaking Africa. It only takes a few minutes, and it starts here. https://fr.surveymonkey.com/r/669RMRF The results of this survey...
How Ivorian brands used television in 2024
As it does every year, Adweknow has compiled a wealth of information based on television advertising data published monthly by IPSOS, providing insights into how brands managed their TV advertising presence in Côte d'Ivoire in 2024. Key findings Only 44 advertisers appear at least once in the monthly TOP 10....
Exclusive negotiations between IPSOS and The BVA family
Ipsos, one of the world's leading market research companies, present in 90 markets and employing nearly 20,000 people worldwide, announced in a press release that it has entered into exclusive negotiations to acquire The BVA Family. With more than 900 employees in total, The BVA Family has a significant presence...
Romantic Series in Africa: 10 Years of Continued Success
Launched in 2015 by the CANAL+ group, NOVELAS TV is celebrating its 10th anniversary. This channel concept, launched almost simultaneously by Nina Novelas, the channel produced by Côte Ouest Audiovisuel and NOVELAS TV ten years ago, was subsequently emulated with the launch of numerous channels offering similar programming or devoting...