Generative artificial intelligence is profoundly transforming the world of communications and marketing. From automated content creation to message personalization and advertising campaign optimization, AI opens up new possibilities... but also raises questions. How are agencies and advertisers actually using it in Africa? What are the benefits and challenges? Who are...
OpenAI unveils GPT-4o: a multimodal image generator integrated into ChatGPT
OpenAI has just reached a new milestone with the launch of GPT-4o, a multimodal image generator integrated directly into ChatGPT. DALL·E, although innovative at the time, was beginning to show its limitations. With GPT-4o, AI-generated images are taking on a whole new dimension. The progress is considerable: highly accurate textual...
1XBET Champion of TV Investments in Senegal
As it does every year, Adweknow has compiled a wealth of insights into how brands managed their TV advertising presence in 2024, based on television advertising data published monthly by IPSOS. Key findings 1XBET remains, as in 2023, the largest advertiser in Senegal. It has been in the TOP 10...
Strategic partnership between MTN and CANAL+ in Benin
MTN and Canal+ announce a strategic partnership that will allow MTN subscribers to access their favorite programs anytime, directly on their smartphones. With more than 8 million subscribers, MTN Benin is seeking, through this partnership, to expand access to its offerings by providing CANAL+ content. For CANAL+ Benin, this partnership...
"La relève du rire" (The Next Generation of Comedy), a series of 16 podcasts presented by RFI
African humor has found its stage with "La relève du rire!" (The Next Generation of Comedy!). In a new series of 16 podcasts, Roukiata Ouedraogo takes listeners on a weekly journey to the heart of the fifth edition of "Mon Premier Montreux by CastelBeer," a unique competition that showcases the...