Generative artificial intelligence is profoundly transforming the world of communications and marketing. From automated content creation to message personalization and advertising campaign optimization, AI opens up new possibilities... but also raises questions. How are agencies and advertisers actually using it in Africa? What are the benefits and challenges? Who are...
OpenAI unveils GPT-4o: a multimodal image generator integrated into ChatGPT
OpenAI has just reached a new milestone with the launch of GPT-4o, a multimodal image generator integrated directly into ChatGPT. DALL·E, although innovative at the time, was beginning to show its limitations. With GPT-4o, AI-generated images are taking on a whole new dimension. The progress is considerable: highly accurate textual...
1XBET Champion of TV Investments in Senegal
As it does every year, Adweknow has compiled a wealth of insights into how brands managed their TV advertising presence in 2024, based on television advertising data published monthly by IPSOS. Key findings 1XBET remains, as in 2023, the largest advertiser in Senegal. It has been in the TOP 10...
Strategic partnership between MTN and CANAL+ in Benin
MTN and Canal+ announce a strategic partnership that will allow MTN subscribers to access their favorite programs anytime, directly on their smartphones. With more than 8 million subscribers, MTN Benin is seeking, through this partnership, to expand access to its offerings by providing CANAL+ content. For CANAL+ Benin, this partnership...
"La relève du rire" (The Next Generation of Comedy), a series of 16 podcasts presented by RFI
African humor has found its stage with "La relève du rire!" (The Next Generation of Comedy!). In a new series of 16 podcasts, Roukiata Ouedraogo takes listeners on a weekly journey to the heart of the fifth edition of "Mon Premier Montreux by CastelBeer," a unique competition that showcases the...
Confusion surrounding digital terrestrial television in Senegal
The battle rages on over TDS's recent decision to limit channel distribution to those that were sufficiently up to date with their broadcasting fees. The signals of RDV, WALF TV, ITV, TOUBA TV, AFRICA 7, Bantamba TV, and other media outlets have been interrupted. This is perceived as disguised censorship...
CANAL BOX in Africa: A discreet but effective game-changer
When presenting its 2024 results, the CANAL+ group announced that CANAL BOX had seen its number of subscribers in French-speaking Africa jump by nearly 50% in one year and was presented as a pillar of its development strategy in Africa. It should be noted that CANAL BOX is the brand...
ADAMA KONE appointed new CEO of CANAL+ Côte d’Ivoire, replacing AZIZ DIALLO
Following the appointment of Aziz Diallo as Managing Director of Pay TV Francophone Africa at CANAL+ Africa, the CANAL+ group announces the appointment of Adama KONE as Managing Director of CANAL+ Côte d'Ivoire. He will report to Aziz Diallo, who previously held this position. Adama KONE began his career in...
TV5MONDE: a key player in the African audiovisual landscape
(press release) The latest Africascope study confirms TV5MONDE's strong position in the African audiovisual landscape. The French-language channel stands out for its high profile and increasing viewing time, reflecting the growing engagement of its audience. TV5MONDE continues to be an essential channel on the continent, with peaks of up to...
CAF launches call for tenders to select a sports marketing agency
(press release) The Confederation of African Football (CAF) has announced the launch of a tender process to select a global marketing agency that will be responsible for marketing the media, broadcasting, and sponsorship rights for CAF national team competitions, including its major events. These events include the TotalEnergies CAF Africa...