Generative artificial intelligence raises major regulatory issues, particularly with regard to copyright and model transparency. Faced with these challenges, the world's major powers are adopting very different approaches. The European Union: a pioneer in regulation The European Union is the first to have established a clear legal framework for generative...
IPTV in Senegal: +16.7% in 2024
According to IPSOS SENEGAL, which measures advertising investment in television in Senegal TV advertising investments in Senegal increased by 16.7% in 2024 compared to 2023. As in 2023, this growth is mainly due to an exceptional first half (+35.5%), with the third and fourth quarters remaining at the same level...
FESPACO 2025: CANAL+ First Partner of African Cinema
On the occasion of the 29th edition of the Pan-African Film and Television Festival of Ouagadougou (FESPACO), which will take place from February 22 to March 1, 2025, CANAL+ is once again highlighting the vitality of African cinema and the richness of its stories. CANAL+, the leading partner of African...
Will digital terrestrial television soon be obsolete?
At a time when many African countries are struggling to complete their transition to DTT, the French authorities, through the Directorate-General for Media and Cultural Industries (DGMIC), are launching a public consultation in France on the future of television broadcasting and distribution methods in France, particularly DTT, which is only...
Ramadan 2025: winning strategies.
The Com & Talk Agency has just published the main findings of a study conducted with Integrate, a market research institute specializing in Morocco, Algeria, and Tunisia affiliated with the KANTAR group, on the topic of media consumption and winning strategies for Moroccan advertisers during the month of Ramadan. The...
OMENKART agency is hiring
The independent communications agency Omenkart, based in Douala, Abidjan, and Cotonou, is looking for four talented individuals to join the agency in Douala. If you are passionate about marketing, communications, social media, and influence, you may be the person I am looking for!Positions available in Douala: Advertising Manager Social Media Manager (also...