Generative artificial intelligence raises major regulatory issues, particularly with regard to copyright and model transparency. Faced with these challenges, the world's major powers are adopting very different approaches. The European Union: a pioneer in regulation The European Union is the first to have established a clear legal framework for generative...
IPTV in Senegal: +16.7% in 2024
According to IPSOS SENEGAL, which measures advertising investment in television in Senegal TV advertising investments in Senegal increased by 16.7% in 2024 compared to 2023. As in 2023, this growth is mainly due to an exceptional first half (+35.5%), with the third and fourth quarters remaining at the same level...
FESPACO 2025: CANAL+ First Partner of African Cinema
On the occasion of the 29th edition of the Pan-African Film and Television Festival of Ouagadougou (FESPACO), which will take place from February 22 to March 1, 2025, CANAL+ is once again highlighting the vitality of African cinema and the richness of its stories. CANAL+, the leading partner of African...
Will digital terrestrial television soon be obsolete?
At a time when many African countries are struggling to complete their transition to DTT, the French authorities, through the Directorate-General for Media and Cultural Industries (DGMIC), are launching a public consultation in France on the future of television broadcasting and distribution methods in France, particularly DTT, which is only...
Ramadan 2025: winning strategies.
The Com & Talk Agency has just published the main findings of a study conducted with Integrate, a market research institute specializing in Morocco, Algeria, and Tunisia affiliated with the KANTAR group, on the topic of media consumption and winning strategies for Moroccan advertisers during the month of Ramadan. The...
OMENKART agency is hiring
The independent communications agency Omenkart, based in Douala, Abidjan, and Cotonou, is looking for four talented individuals to join the agency in Douala. If you are passionate about marketing, communications, social media, and influence, you may be the person I am looking for!Positions available in Douala: Advertising Manager Social Media Manager (also...
Angela Aquereburu appointed CEO of SRTB
Angela Aquereburu, one of the leading figures in French-speaking African broadcasting, takes the helm at SRTB (Société de Radio et de Télévision du Bénin). Angela Aquereburu, co-founder of the production company Yobo Studios based in Lomé with her husband, Jean-Luc Rabatel, has worked in most areas of audiovisual production since...
Generative Video AI: A Revolution That's Gaining Momentum
Video artificial intelligence is redefining audiovisual creation at breakneck speed. In just a few months, technological advances have propelled video generation to unprecedented levels. What was once the stuff of science fiction is now an accessible reality. Let's dive into this rapidly evolving field. Tools That Are Shaking Up the...
Queen Rima (Republic of Guinea), winner of the RFI Discovery Award 2025
Press release The jury*, chaired this year by Angélique Kidjo, and the public chose Guinean artist Queen Rima as the winner of the 43rd edition of the RFI Discovery Prize. She was chosen for her energy, her stage presence, and her status as a pioneer in dancehall** in Guinea. Angélique...
Foir'Fouille will open its first store in Douala in the first half of the year.
The Duval Group has just announced in a press release a strategic partnership in Africa aimed at developing a master franchise for La Foir'Fouille, a brand specializing in discount home furnishings, created in 1975 and developed as a franchise since 1984. This ambitious partnership aims to offer products at the...