Willy Dumbo, star of a commercial for Betclic

Willy Dumbo, the star presenter of Life TV who hosts the daily show Willy à midi, is the lead actor in the latest commercial produced by the Blue Lions/South Next group agency for BETCLIC. A famous personality transformed into a basketball player with supernatural powers, lots of special effects, a...

Kwame Senou appointed to the PRCA Global Advisory Council.

Kwame Senou, President of THOP (The Holding Opinion and Public, a group of integrated communications agencies in French-speaking Africa), has just been appointed to the Global Advisory Board of the Public Relations and Communications Association (PRCA). The Public Relations and Communications Association (PRCA) is the leading professional association for the...

E-commerce: Launch of AYNID in Ivory Coast

On September 30, 2024, AYNID was officially launched in Abidjan, Ivory Coast. This new e-commerce startup promises to transform business practices by meeting the needs of local businesses and consumers with an all-in-one platform that simplifies online transactions while providing a seamless and secure experience. Mr. Cédric Oka Baidai, founder...

Burkina Faso: CSC seeks to better regulate social media

Burkina Faso's High Council for Communication (CSC) has announced its intention to better regulate social media.  "The new vision of the CSC's board of advisors is to achieve ambitious media regulation by strengthening its material, technical, and human capacities, as well as its methods for regulating social media," Ouédraogo said...

TV5MONDE mobilizes for the Francophonie Summit

TV5MONDE is mobilizing for the 19th Francophonie Summit, which will take place on October 4 and 5 in Villers-Cotterêts and Paris. The French-language channel is putting in place exceptional measures to cover the event on its channels and across all its digital platforms. On the agenda: more than 200 hours...