(Interview by Edouard Char for Adweknow at MIPCOM) Hello, Madéka Kouadio Timmerman. You are an Officer of the Ivorian Order of Merit and the founder of Cinekita in France, then in Côte d'Ivoire. Can you tell us about your career? Madéka Kouadio Timmerman: Hello. I founded Cinekita in Paris in...
How much does a 30-second TV commercial cost in French-speaking Africa?
When the American channel FOX broadcasts the Super Bowl final, advertisers are willing to pay an average of $7 million for a 30-second spot. When TF1 broadcast the World Cup final lost by France in 2022, it sold its advertising slots for €380,000 for a 30-second spot. In both cases,...
CÔTE OUEST, STRATEGIC PARTNER OF THE 2ND EDITION OF SICA
(Press release) Côte Ouest, a Mediawan Group company and major player in the African audiovisual sector, is proud to support the International Audiovisual Content Exhibition (SICA) for the second consecutive year. In line with its mission to support and promote the development of the African audiovisual industry, Côte Ouest offers...
Technology Media Global's 6 tips for African influencers and content creators
Technology Media Global has just published a comprehensive report on the "Creator Economy" in sub-Saharan Africa. The term "Creator Economy" or "influencer marketing economy" refers to all businesses founded by independent content creators who use social media, blogs, and videos to share their work and reach their audience. This activity...
The second edition of the International Audiovisual Content Exhibition (SICA) opens its doors on November 5.
Since the demise of DISCOP, there has been a growing need for the market to have an international platform for promoting audiovisual content and programs in Africa. The Ivorian government, aware that cultural and creative industries generate employment, particularly for young people, has expressed its desire to position Côte d'Ivoire...