(Interview by Edouard Char for Adweknow at MIPCOM) Hello, Madéka Kouadio Timmerman. You are an Officer of the Ivorian Order of Merit and the founder of Cinekita in France, then in Côte d'Ivoire. Can you tell us about your career? Madéka Kouadio Timmerman: Hello. I founded Cinekita in Paris in...
How much does a 30-second TV commercial cost in French-speaking Africa?
When the American channel FOX broadcasts the Super Bowl final, advertisers are willing to pay an average of $7 million for a 30-second spot. When TF1 broadcast the World Cup final lost by France in 2022, it sold its advertising slots for €380,000 for a 30-second spot. In both cases,...
CÔTE OUEST, STRATEGIC PARTNER OF THE 2ND EDITION OF SICA
(Press release) Côte Ouest, a Mediawan Group company and major player in the African audiovisual sector, is proud to support the International Audiovisual Content Exhibition (SICA) for the second consecutive year. In line with its mission to support and promote the development of the African audiovisual industry, Côte Ouest offers...
Technology Media Global's 6 tips for African influencers and content creators
Technology Media Global has just published a comprehensive report on the "Creator Economy" in sub-Saharan Africa. The term "Creator Economy" or "influencer marketing economy" refers to all businesses founded by independent content creators who use social media, blogs, and videos to share their work and reach their audience. This activity...
The second edition of the International Audiovisual Content Exhibition (SICA) opens its doors on November 5.
Since the demise of DISCOP, there has been a growing need for the market to have an international platform for promoting audiovisual content and programs in Africa. The Ivorian government, aware that cultural and creative industries generate employment, particularly for young people, has expressed its desire to position Côte d'Ivoire...
Interview with Jonathan Lett, Managing Director of Côte Ouest Audiovisuel
(Interview by Edouard Char for Adweknow at MIPCOM) Almost everyone knows Côte Ouest. Can you briefly introduce your company? JL: Côte Ouest has around 25,000 hours of content in its catalog. I say "around" because it's constantly changing. Most of our content is in French and English, but we also...
Interview with Colette OTUSHESO, CEO of the Accelerate Group
(Interview conducted by Edouard Char for Adweknow at MIPCOM on October 22, 2024) Colette OTUSHESO is CEO of the Accelerate Group, a company financed and owned by Access Bank, Africa's largest financial institution. The ACCELERATE group, based in Nigeria, comprises a creative agency, a production studio: Accelerate Studios, Phoenix, a...
Ivory Coast: HACA tackles illegal practices related to piracy
Almost a year to the day after the roundtable discussion held on October 5, 2023, the regulatory bodies, audiovisual operators, and internet service providers (ISPs) on the issue of piracy of audiovisual services and unauthorized distribution, the HACA has just published a press release aimed at combating illegal practices related...
AFREXIMBANK grants €245 million facility to NewWorld TV
(Press release) The African Export-Import Bank (Afreximbank) has announced the signing of a €245 million global facility with New World Television (NWTV). The financing will be used in part to fund the channel's acquisition of media licensing rights for certain sports broadcasting copyrights from international media rights holders, enabling broadcasts...
BENIN: FDAC call for projects for content creators
Are you from Benin and want to develop a project in the cultural and creative industries? The FDAC, whose mission is to support and contribute to the promotion of cultural and creative industries in Benin, can finance your project. Benin's Arts and Culture Development Fund (FDAC) has just launched a...