To mark the start of the new season, Life TV has just released a new trailer celebrating Emotion. Breaking with traditional trailers that reuse images from the channel's main programs, this new trailer is more like an advertising spot, which the VOODOO group has mastered. The new Life TV trailer...
TV5 Monde suspended for three months in Mali
The list of French channels suspended or banned in French-speaking African countries is growing. These sanctions are coming thick and fast, particularly in the Sahel countries. Today, TV5 Monde has been suspended for three months by the Malian authorities. The Malian High Authority for Communication (HAC) has criticized TV5 for...
Africascope Sept 2023/June 2024 – Key findings on Internet usage
The results of the September 2023–June 2024 wave of the AFRICASCOPE study are now available to subscribers. In addition to TV and radio audience figures, they provide insights into Internet usage and social media use. INTERNET Internet usage continues to increase. It rose from an average of less than 50%...
IPTV IN IVORY COAST: +50.6% growth and unprecedented levels in H1 2024
According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Côte d'Ivoire, these investments grew significantly in the first half of 2024. With growth of over 50%, the total amount of IPTV reached nearly 8 billion CFA francs for the first six months of the year. This...
ADICOMDAYS KINSHASA 2024: request the program
Adicomdays will be held on September 20 and 21, 2024, in Kinshasa, and the program for these two days is taking shape: On the first day, ANGÈLE BERTHE, business strategist, founder, and CEO of Hello Pepite and LBC, will present "Structuring irresistible offers or services for your products" from 10...
THEMA renews its partnership with OKAST
THEMA, a subsidiary of Canal+ International, publisher of several African channels and specialist in the distribution of African content, has just renewed its partnership with OKAST for the broadcasting of its OTT platform launched in 2022. MY AFRICAN BOUQUET offers six channels, including those produced by the Théma group such...
Africascope Sept 2023/June 2024 – Key findings in TV and radio
The results of the September 2023–June 2024 wave of the AFRICASCOPE study are now available to subscribers. Traditional indicators of cumulative audience and viewing time by country show fairly high stability in both radio and television, although there have been significant declines in viewing time in some countries. RADIO: Radio...
Launch of Corona Extra beer in Ivory Coast
SOLIBRA launched the international premium beer "Corona Extra," produced by ABInBev, with a major marketing campaign on Friday, August 30, 2024, in Abidjan. This new brand, which strengthens SOLIBRA's premium range consisting of Beaufort Lager, Guinness, Castel, Budweiser, and Sombreros, is the fifth best-selling beer in the world. Beer consumption...
IPTV SENEGAL IN GOOD SHAPE: +35.5% IN THE FIRST HALF OF 2024
According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Senegal, these investments grew significantly in the first half of 2024 and now total nearly 15 billion CFA francs for the first six months of the year. This remarkable growth follows two years of already very strong...
FIFA LAUNCHES CALL FOR TENDERS FOR THE 2025 AND 2029 CLUB WORLD CUP
The International Federation of Association Football (FIFA) has just launched the tender process for the TV rights to the 2025 and 2029 Club World Cups for Africa and Europe. This tender process is taking place in sub-Saharan Africa against a backdrop of new competition with the arrival of New World...