SOLIBRA launched the international premium beer "Corona Extra," produced by ABInBev, with a major marketing campaign on Friday, August 30, 2024, in Abidjan. This new brand, which strengthens SOLIBRA's premium range consisting of Beaufort Lager, Guinness, Castel, Budweiser, and Sombreros, is the fifth best-selling beer in the world. Beer consumption...
IPTV SENEGAL IN GOOD SHAPE: +35.5% IN THE FIRST HALF OF 2024
According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Senegal, these investments grew significantly in the first half of 2024 and now total nearly 15 billion CFA francs for the first six months of the year. This remarkable growth follows two years of already very strong...
FIFA LAUNCHES CALL FOR TENDERS FOR THE 2025 AND 2029 CLUB WORLD CUP
The International Federation of Association Football (FIFA) has just launched the tender process for the TV rights to the 2025 and 2029 Club World Cups for Africa and Europe. This tender process is taking place in sub-Saharan Africa against a backdrop of new competition with the arrival of New World...
NCI MOST ADMIRED MEDIA BRAND ACCORDING TO BRAND AFRICA
The New Ivorian Channel has just been recognized as the most admired Ivorian media brand in Côte d'Ivoire. This award, presented by Brand Africa, is based on a specific study conducted in Côte d'Ivoire by Geopoll in partnership with KANTAR, which was recently presented by Kwame SEMOU, founder of Opinion...
France 24 improves accessibility for deaf and hard-of-hearing viewers
(Press release) Starting Monday, September 2, France 24 in French will offer live subtitles for its 7 a.m. (Monday through Friday) and 10 a.m. (Saturday and Sunday) news programs, bringing the number of subtitled programs to four per day and making international news more accessible to deaf and hard-of-hearing viewers....