Sandra Coulibaly Camara holds a Master's degree in "Marketing and Innovation in the Consumer Goods Industry" from ECM in Tours (France). She has gained international experience in various sectors (communications, marketing, sales, audiovisual, etc.) during her 15 years abroad (France, Dubai, Hong Kong, Mexico, etc.). After four years at Radiodiffusion...
MultiChoice reports mixed results for its fiscal year ending March 2024.
As the merger with the CANAL+ Group moves forward, the MULTICHOICE audiovisual group has published its results for the financial year ending March 31, 2024. Against a backdrop of high inflation and a difficult economic environment, Multichoice saw its total number of active subscribers decline by 9%. The decline is...
Number of Facebook followers: NCI widens the gap
As we do every year, we publish the TOP channels based on their number of Facebook subscribers. Although not an audience indicator, the number of Facebook subscribers is a good indicator of a television channel's popularity and influence among a country's population. NCI, which saw the strongest growth in 2023...
Benin engages in marketing and creates its brand signature: "A World of Splendor."
Following the example of Germany, Iceland, Brazil, and Japan, BENIN has adopted a new brand signature entitled "A World of Splendor." The term "nation brand" used by the Benin government in the minutes of the Council of Ministers meeting on June 12 was coined in 1996 by independent political advisor...