Léa Zouein is a senior analyst at Dataxis, specializing in market research for the technology, media, and telecommunications industry in Africa and the Middle East. She holds a master's degree in management from ESSEC Business School and a double degree from the Saint-Cyr Coëtquidan Military Academy.At Dataxis, Léa conducts research...
CAN 2025: See you on December 21, 2025
The Executive Committee of the Confederation of African Football announced, following the meeting held on June 21, the dates of the upcoming competitions to be held in Africa. The CAF TotalEnergies Africa Cup of Nations will be held in Morocco from December 21, 2025, to January 18, 2026. The dates...
TV5MONDEplus facilitates access to its content in the DRC with Orange DRC
Starting this Monday, June 24, 2024, Orange Democratic Republic of Congo will offer its subscribers "TV5MONDEplus" internet packages. These more generous dedicated packages will give Orange subscribers access to all content on the TV5Mondeplus VOD (Video On Demand) platform (films, series, documentaries, music, etc.). This partnership between TV5MONDE and Orange...
The Olympic Games program on TV5MONDE Africa
As we reported a few days ago, TV5MONDE Afrique will broadcast the Paris 2024 Olympic Games, acquired in partnership with Infront Sports & Media SA, in 45 countries in sub-Saharan Africa starting on July 24. The kickoff of the opening ceremony will be broadcast live from the Seine on Friday,...
RTS 1, the most popular channel on Facebook in Senegal
As we do every year, we are publishing the results concerning the number of followers on the Facebook pages of Senegalese channels. The number of subscribers to the channel's Facebook page is an indicator that reveals its popularity, influence, and the connection it has built with its audience over the...
Interview with Sandra Coulibaly Camara, Head of Fiction at NCI
Sandra Coulibaly Camara holds a Master's degree in "Marketing and Innovation in the Consumer Goods Industry" from ECM in Tours (France). She has gained international experience in various sectors (communications, marketing, sales, audiovisual, etc.) during her 15 years abroad (France, Dubai, Hong Kong, Mexico, etc.). After four years at Radiodiffusion...
MultiChoice reports mixed results for its fiscal year ending March 2024.
As the merger with the CANAL+ Group moves forward, the MULTICHOICE audiovisual group has published its results for the financial year ending March 31, 2024. Against a backdrop of high inflation and a difficult economic environment, Multichoice saw its total number of active subscribers decline by 9%. The decline is...
Number of Facebook followers: NCI widens the gap
As we do every year, we publish the TOP channels based on their number of Facebook subscribers. Although not an audience indicator, the number of Facebook subscribers is a good indicator of a television channel's popularity and influence among a country's population. NCI, which saw the strongest growth in 2023...
Benin engages in marketing and creates its brand signature: "A World of Splendor."
Following the example of Germany, Iceland, Brazil, and Japan, BENIN has adopted a new brand signature entitled "A World of Splendor." The term "nation brand" used by the Benin government in the minutes of the Council of Ministers meeting on June 12 was coined in 1996 by independent political advisor...
TV5 Monde at the heart of June's news
For once, the discreet TV5 MONDE is making headlines this month: Resignation of the president At the end of May, following the announcement of the launch of the procedure to appoint the next President of TV5Monde, Yves Bigot decided to bring forward his departure and submitted his resignation. His term...