On Friday, March 22, the Canal+ group announced that it had acquired a stake in the production company Marodi TV. Founded in 2012, MARODI TV has built its success on producing series in Wolof, broadcast on the internet. Marodi TV now has 6 million subscribers on YouTube and has entered...
7th Media Awards Ceremony in Cameroon: the main winners
On March 9, the Cameroonian media information platform Mediatude organized the 7th Media Awards ceremony in Douala, recognizing media professionals and web actors who distinguished themselves through their work in 2023. 19 awards were presented during the ceremony, which recognized in particular: Journalist Patrick FANDIO received the honorary award at...
The most watched television channels in Senegal, Cameroon, and Ivory Coast
CANAL+ Advertising has just published its sales pitch featuring the audience share results for channels based on the latest data from KANTAR's Africascope 2023 study. Here are the results for SENEGAL, CAMEROON, and IVORY COAST, which supplement those published a few days ago. Adweknow has compiled the main results in...
Africa: Société Générale scales back operations
In the early 2000s, Africa attracted a large number of players from the Western financial community. And with good reason: the continent seemed full of promise, buoyed by booming demographics, a growing middle class, and rising growth rates. Société Générale, in particular, had captured this high-potential market. A long-standing player...
E-commerce: curtain falls on Afrikrea (Anka)
After successive fundraising rounds, the startup dedicated to African fashion, renamed ANKA in 2020, will cease operations. This was announced on LinkedIn on March 20. Co-founder Moulaye Tabouré announced the news without providing further information on the reasons behind this decision. In its ten years of existence, Afrikrea has established...
Cannes: the Pavillon Afriques launches its call for projects
On the sidelines of the 2024 Cannes Film Festival, the Pavillon Afriques is launching its call for projects. The Pavillon Afriques will once again be located at the heart of the Cannes Film Festival's international village, which will take place from May 14 to 25, 2024. It is an essential...
Interview with Closran N’Guessan, Director of Marketing and Communications Strategy at LIFE Group
Closran N’Guessan has been Director of Strategy, Marketing, and Communications for the Life Group, which includes Life TV, Life Radio, and Woman Up, for just over two years. Closran N’Guessan is a product of the Voodoo school, where he spent more than 10 years as Account Director and Group Strategy...
AFRICASCOPE: the most watched channels in French-speaking sub-Saharan Africa
CANAL+ ADVERTISING publishes the TOP 10 most watched channels in the eight countries analyzed in the AFRICASCOPE study. Over the period studied, i.e., the whole of 2023, the most watched channel is CANAL+ SPORT, or more precisely, the combined audience share of CANAL+'s five sports channels is the highest at...
BEST CAN EVER: more than just a slogan, it's a quantified reality
The Confederation of African Football has published a series of statistics on the latest Africa Cup of Nations, which took place in Ivory Coast, showing that all previous records have been broken by a wide margin: The number of videos viewed rose from 350 million in 2021 to 2.2 billion...
Cameroon: Omenkart agency reveals digital trends for 2024
The Douala-based agency Omenkart reveals some major digital trends in Cameroon. These trends are drawn from We Are Social and Meltwater sources for the year 2024 and show a rapidly changing landscape. In 2024: There are 12.73 million users nationwide. 43.9% Facebook has 5.05 million users in Cameroon. It is...